Resources for Media Members

Media members, we are here to help!

Working on stories about Los Angeles? We can connect you with organizations doing important work on a wide range of issues, along with other experts we collaborate with and respect. Our team is also happy to speak with you ourselves, either on the record or on background, about big-picture topics such as the LA region, social innovation, social impact, social impact investing, collaboration, and philanthropy or about our work via the annual $1M+ LA2050 Grants Challenge.

PR Contact:

Jeremy Rosenberg

Past Stories by Media

To read and watch past stories by media outlets about LA2050 and/or the Goldhirsh Foundation, please visit

Fact Sheet: LA2050 Grants Challenge

$10 million+ in grants given, 140+ winning ideas, 680,000+ online voters, and more!

Download the LA2050 Grants Challenge Fact Sheet.

About LA2050

LA2050 is a community-guided initiative driving and tracking progress toward a shared vision for the future of Los Angeles, sponsored by the Goldhirsh Foundation. LA2050 has received accolades from the likes of the Anthem Awards, Telly Awards, Communicator Awards, the County of Los Angeles, California, and the Los Angeles Business Journal.

Learn more about LA2050.

LA2050 Blog

On the LA2050 Blog, you can find the most recent LA2050 news, features, grantee reports, campaigns, and more.

Check out the LA2050 Blog.

Experts Guide

Tara Roth, President, Goldhirsh Foundation

Expertise in: Los Angeles, social enterprise, social innovation, innovation, social impact, philanthropy, civics, entrepreneurship, impact investing, cities, universal basic income (UBI), future of cities, sustainable cities, advertising and marketing, challenge grants.

Tara Roth via Jeremy Rosenberg

Media Files

Video: "We Care About LA! What Do YOU Care About?"

Available for media use. Credit: LA2050

Watch "We Care About LA!" on YouTube.

Video: "Vision for a Successful Los Angeles"

Available for media use. Credit: LA2050

Watch "Vision for a Successful Los Angeles" on YouTube.

Photos and Graphics

Download photos and graphics here.

Available for media use. Credit: LA2050

LA2050 logo. Download here.

2022 LA2050 Grants Challenge illustration - "We Care About LA." Download here.

2015 Celebrate LA gathering at LACMA. Pictured: Goldhirsh Foundation Chairman Ben Goldhirsh and President Tara Roth. Download here.

2013 #LA2050Collaborates gathering at former Goldhirsh Foundation office. Download here.

LA2050 Reports

LA2050 produces reports to inform Angelenos about the status of our region and track progress toward the LA2050 goals. We also release annual reports on the trends and impacts of submissions to the LA2050 Grants Challenge.

Read LA2050 reports here.

LA2050 Ideas Hub

The LA2050 Ideas Hub is a searchable database of the 2,500+ crowdsourced proposals for a better LA received through eight cycles of the LA2050 Grants Challenge.

Browse the LA2050 Ideas Hub

LA2050 Grants Challenge

Our annual open call for ideas to make LA the best place to connect, create, learn, live, and play with more than $1 million in grant funding for local organizations.

Check out the LA2050 Grants Challenge.