USC Annenberg Innovation Lab
We're creating and leveraging media + popular culture to increase census awareness + participation in LA’s hard-to-count (HTC) and historically marginalized communities leading up to the 2020 Census.
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2 Submitted Ideas
LIVE ·2019 Grants ChallengeCount the Nation
We're engaging a movement embracing our rights, needs and desires to Be Counted. Using the best elements of entertainment + tech we're (i) creating content that ties participation to tangible community benefits, while acknowledging and addressing fears (ii) amplifying influencers in HTC communities as they share their own authentic census messages (iii) leveraging content across tech platforms to elevate good content and “down vote” false/misleading narratives.
PLAY ·2016 Grants ChallengeCARPE LA: collaborative augmented reality play experience for families of Los Angeles
CARPE LA blends digital and physical play as teams work together to discover, collect and unlock the secrets of a fantasy world overlaid on their local neighborhood park.