Have A Go

While LA spends heavily on transit, our ridership numbers remain low, at a shocking 6.8% even before the pandemic. Ridership-boosting projects traditionally focus on work commuting. However, we found this strategy to be quite ineffective because changing an engrained habit on a busy workday is very difficult. But what about on days where people go out of their way to seek novelty: weekends? So this project aims to create transit-oriented weekends with the aim of familiarizing Angelenos with Metro and thus boost ridership over time!