LA2050 Grants Challenge applications are open now through June 28th, 2024.
For profit business

BlueReef Capital

BlueReef Capital, a for-profit Hispanic owned organization, strives to offer quality financial advice and access to financial products primarily in Hispanic communities in the LA area. We want to help our communities through financial guidance and safety, which is now more important than ever.

1 Submitted Idea

  • CREATE ·2020 Grants Challenge

    Financial education and planning for urban LA

    This grant will help grow and solidify the launch of BlueReef. As a new start-up, we face many challenges in terms of technology, education platforms, HR and overhead, which has become increasingly difficult in the new COVID-19 financial environment. Our goal is to reach as many small business owners and households in need of financial guidance, with a focus on the Hispanic community and beyond. Our focus is on short-term action as our financial lives have recently changed with the loss of jobs, savings, etc., as well as long term planning.