RepresentUs,

Senior Marketing & Communications Director

Posted
25 days ago
Employment type
Full Time
Location
Remote Working East Coast Hours
Closing date

About this organization

RepresentUs is America’s leading nonpartisan organization fighting to protect and strengthen democracy. We unite independents, progressives and conservatives to pass pro-democracy laws, fight corruption, and defeat authoritarian threats. We have won more than 150 victories in cities and states across America since our founding 10 years ago. Each win is one step closer to our vision of making America the world’s strongest democracy.


RepresentUs is a carefully curated mix of seasoned political campaigners, policy wonks, advertising experts, designers, and engineers. We’re not a startup, but we’ve got startup DNA: we’re nimble, constantly learning and iterating, and we push ourselves to push the envelope—to ignore “industry standards” and set a new standard.


Democracy is for all, and at RepresentUs, so is our workplace. That's why we're an Equal Opportunity Employer. We are committed to evolving our staff and board to reflect the full diversity of America and the communities we aim to serve. As we seek the best of the best to join our ranks, we welcome applications from all walks of life (including but not limited to BIPOC/people of color, women, people with disabilities, and LGBTQ candidates) because we know that our democracy-building work has greater impact when we center diverse backgrounds, perspectives and ideologies. Once on the team, we encourage our teammates to bring their whole selves to work. We’re continually working to increase our cultural awareness, strengthen our approach to equity, and foster a climate of inclusion in all that we do. We invite you to belong with us!

About this job

The Senior Marketing & Communications Director leads movement growth, brand strategy, and communications for RepresentUs. You will ensure that our messaging is on brand and supports our organizational objectives:

1) Win the hearts and minds of the American people to build a movement;

2) Win state and local victories and

3) Put country over party.


You are here to build a movement, tell the story of the movement and RepresentUs’s role in that story.


As a member of the executive team, you will define an overall vision to strengthen and grow the RepresentUs brand to showcase a real-world movement, informing our members, inspiring them to action, and turning them into evangelists for the movement.


You will establish clear goals for marketing & communications and articulate strategies for achieving those goals.


This position will be fully remote working East Coast hours, and open to residents in the United States, with occasional travel required.

Compensation and Benefits

We’re committed to bringing in top talent from all sectors. Accordingly, we offer competitive salaries and pretty awesome benefits, including comprehensive insurance, 401k match, wellness perks, student loan repayment, a dependent care account, an annual professional development stipend, and more.


Oh, and we have this wild idea that we’ll do better work if we have time to see our friends and families, so we offer 12 paid holidays and a generous leave package including four weeks of paid vacation a year, plus personal, volunteering, and sick time.


This is an exempt position. The starting salary range for the Senior Director of Marketing & Communications position is $135,000-175,000.


Starting salary is based on the selected candidate’s qualifications and experience. To counter pay inequality and uphold internal parity, we use a nonnegotiable starting salary system, while benchmarking our pay to competitive markets.

Roles & responsibilities

  • Grow the Movement: As the lead storyteller for RepresentUs, you will lead and execute the vision to recruit millions of people to our movement, inspiring them to action and building a brand for America to believe in. 
  • Develop Multimedia and Creative: You will lead the evolution and growth of RepresentUs’s award-winning creative media campaigns.
  • Build Marketing Strategy for Political Campaigns: You will serve as the primary director of collaboration between the Political and Marketing Departments, working with the Political Director to define and maintain departmental and cross-departmental structure, communication, and accountability systems. You'll ensure the Marketing Department is supporting state and local campaigns to employ best-in-class practices for all marketing, communications, persuasion, activation and GOTV, and telling the story of those campaigns to the American public.
  • Be the Organization's Subject Matter Expert for Internal and External Communications: Lead the development and deployment of communication plans and talking points for rapid response events and crisis communications, ensuring accuracy and consistency. Assist with internal communications as necessary. Ensure that RepresentUs' voice is being maintained through press and digital channels.
  • Oversee a talented team of professional staff and contractors in the areas of social media, content, media relations, website, graphic design, ensuring that they have clear goals, communication, and resources to meet their ambitious goals. Facilitate top-level team meetings and department-wide events.
  • Lead Strategy Development and Execution: Collaborate on strategic plans and content reviews for marketing campaigns, ensuring they advance political objectives for the organization. Take input from team members on challenges, improvements, opportunities, etc., and decide how to operationalize big picture changes to our team's strategy and processes. Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary. Assess gaps between goals and our resources (staff, technology, vendors), and propose solutions to close them.
  • Provide Program & Project Oversight: Define success and priority level for major program areas. Lead strategic planning meetings and work with staff to develop milestones or "slices" of projects to determine whether department priorities are on track. Provide feedback and guidance on the department's project plans to ensure they are optimized for hitting goals and using staff resources/budget wisely. Provide guidance and feedback to project owners to ensure projects stay on-track and help overcome obstacles Work with team leads to monitor, maintain, and submit budgets.
  • Build and Manage Departmental Budgets: You'll work with leaders in your team and colleagues on the Executive Team to build and manage an annual budget for your department.
  • Other responsibilities as assigned.

Qualifications

  • 8+ years of marketing and communications experience. Must have experience leading communications and brand strategy, preferably for a political organization. Advertising and creative experience are a plus.
  • Expert staff management skills: Able to coach team leads on staff management and team-building, manage staff and set professional development goals for mid-level managers.
  • Demonstrated experience translating political objectives into organizing and communications plans.
  • Marketing, design and creative best practices: Know what's excellent vs. not in line with best practices for a variety of channels.
  • Proven ability to use data to inform decision making and marketing strategies.
  • Proven ability to develop systems and processes that streamline teamwork, encourage collaboration and hold staff accountable.
  • Excellent strategic thinking and execution skills; ability to manage multiple projects within a complex and sophisticated landscape.
  • Commitment to working beyond partisanship is required. Previous experience working with cross-partisan coalitions is preferred – candidates without this experience will be considered if they can speak to how they would approach working across the aisle.
  • Strong budget management skills.
  • Passion for RepresentUs' mission to make America the world’s strongest democracy by 2050.
  • Must have consistent access to reliable internet.

Physical Requirements

We are committed to supporting employees of varying abilities and to providing reasonable accommodations to enable individuals with disabilities to thrive at RepresentUs.


The requirements of this role, related to its physical demands described here, are representative of those that must be met by an employee to successfully perform the essential functions of this job.


All employees must be able to operate a computer and use a cell phone. For roles that include frequent business travel expectations, we can discuss reasonable alternatives to travel in some instances. Most roles also require communicating with key external stakeholders in person, via telephone, or via email.

Applicants with questions about accommodations may request to speak with our ADA liaison at ADA@represent.us.


Essential functions of the role include:

- Working from a computer for long periods of time;

- While performing the duties of this job, the employee may also frequently be required to communicate using the telephone, video, email, and in person with stakeholders

- Travel expectations for this role are approximately once per quarter.

To apply

Please apply online at represent.us/careers with a cover letter, resume, and a portfolio with at least three marketing campaigns that you’d like to show off.

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