Manager, Membership Growth
- Posted
- 4 days ago
- Employment type
- Full-Time
- Location
- Los Angeles
- Closing date
About this organization
Opening in September 2026, the Lucas Museum of Narrative Art is dedicated to illustrated storytelling. Founded by George Lucas and Mellody Hobson, the museum’s collection features works by artists including Norman Rockwell, Kadir Nelson, Jessie Willcox Smith, N. C. Wyeth, Beatrix Potter, Judy Baca, Frida Kahlo, and Maxfield Parrish; as well as comic art legends such as Winsor McCay, Jack Kirby, Frank Frazetta, Alison Bechdel, Chris Ware, and R. Crumb; and photographers Gordon Parks, Henri Cartier-Bresson, and Dorothea Lange. The museum also houses the Lucas Archives, containing models, props, concept art, and costumes from Lucas’s filmmaking career.
About this job
The Manager, Membership Growth will support the launch of the Lucas Museum’s inaugural membership program—overseeing the strategic planning and execution of membership acquisition and engagement initiatives. This position reports directly to the Director of Membership and Development Operations.
The primary objectives for this role are to (1) acquire new members (local and national/international), (2) maximize member engagement through communications and events, and (3) ensure a best-in-class member experience to support the department’s membership revenue and retention goals. The Manager, Membership Growth will be responsible for meticulously managing all membership campaigns across multiple channels, including direct mail, email, paid social, and onsite.
Candidates must be comfortable operating in a fast-paced, start-up environment. This role requires an action-oriented and highly adaptable leader who can make plans and decisions based on available information and iterate as new insights emerge—without losing momentum.
The position will supervise and mentor the Coordinator, Membership Experience (to be hired in 2026). Works closely with Development, Marketing, Special Events, Visitor Experience, Digital, Design, and Retail.
Roles & responsibilities
RESPONSIBILITIES
Develop campaigns and tactics to drive member acquisition and engagement, laying out the groundwork for long-term loyalty and advocacy (building retention and lifetime value)
Supervise and mentor Coordinator, Membership Engagement, who will handle member services (emails and phone) and support the execution of member events and engagement efforts
Primary stakeholder for membership direct mail, e-marketing, and web efforts
Work with internal and external stakeholders to create, write, and implement specific membership marketing strategies, such as direct mail acquisition, upgrade, and renewal efforts, on-site promotions, brochures, paid social ads, and online incentives
Own online member journey, including member newsletters, event invitations, automated flows, triggered campaigns, membership conversion, and lifecycle journeys (acquisition, onboarding, engagement, renewal, and win-back)
Work with Special Events to plan and execute all member events
Serve as point person for the Visitor Services team, ensuring onsite membership upsell and customer service meets and exceeds set standards of excellence
Track membership revenue and other KPIs to inform strategy and pivot as needed
Assist with special projects or other departmental responsibilities and tasks, as assigned
Qualifications
Experience: 5+ years in marketing/communications; bachelor’s degree or equivalent.
Industry Knowledge: Specialized experience in cultural institution memberships and event logistics.
Technical Skills: High proficiency in Tessitura (CRM), Microsoft Office, and project management tools (Airtable/Trello). Familiarity with email software like Prospect2 is a plus.
Strategic Mindset: Proven ability to build systems, manage data, and stay organized in a fast-paced "startup" environment.
Salary
$83,000 - $97,000 a year
To apply
Visit the Careers page at lucasmuseum.org.
Cover letters are not required, but strongly recommended!