Associate Director of Marketing & Communications

Reporting directly to the Chief Development Officer, the Associate Director of Marketing & Communications oversees the organization’s promotion and advertising efforts to widen our outreach, improve awareness of mission effectiveness among supporters, and increase donor engagement. A savvy communicator with a donor-centered approach, you will be responsible for “championing” our work in telling the Door of Hope story and how it is messaged in both written and verbal communications. You will create and manage a cohesive marketing strategy ensuring that all digital and print projects are being planned and executed to meet deadlines. In addition, the Associate Director of Marketing & Communications will supervise and provide direction to the Marketing & Design Specialist to ensure deliverables align with DOH’s mission, vision and marketing brand.

Hours

• 40 hours per week, Monday through Friday, occasional overtime
• 4 days in-office in Pasadena, Fridays work from home
• An occasional weekend or evening, as needed

Compensation & Benefits

• Expected compensation (depending on experience): $85,000-100,000

Competitive benefits package including:

• Paid PTO: 12 sick days, 13 holidays, 10 vacation days (increases over tenure), 5 jury duty days, up to 5 bereavement days
• Health Insurance: we cover 100% of your premium on our Kaiser Gold HMO, Anthem HMO, and Anthem PPO Plans
• We over 50% of your dependents’ premium for our health insurance plan
• Employer contribution to employee’s dental and vision premiums
• Therapy Subsidy
• 403(b): 3% dollar-for-dollar match

Planning and Strategy

• Create and manage annual marketing and communications strategy to maximize cohesive messaging between various platforms, including a communications calendar for digital platforms.
• Create and maintain brand guidelines and compliance across organization
• Create and manage the annual marketing budget to ensure expenditures are compliant with approved amounts.
• Establish, monitor and assess Communication/Marketing KPIs across all digital and print platforms, adjusting strategy accordingly.

Written Communications:

Prepare all copy for fundraising & marketing materials, and integrate copy into well-designed content, including but not limited to the following:

• Annual and quarterly donor reports
• Email copy (2-3 times per month)
• Fundraising appeals (2-3 times per year)
• Newspaper coverage (2-3 times per year)
• Social media posts (3-5 times/week)
• Electronic donorversery cards
• Thank you and receipt letters
• Marketing collateral (e.g., brochures, thank you cards, etc.)
• Major donor proposals
• Hope stories - ongoing for a variety of use (2-3 per times per month)

Design

• Depending on the workload and capacity of the Marketing & Design Specialist, design digital assets such as social media graphics, web banners, and electronic cards (e.g., donorversery cards, thank-you cards) and ensure integration of well-designed content across all platforms, including social media, email, and print materials.

Segmentation & Printer Coordination

• Develop segmentation for relevant outreach (e.g., fundraising appeals) to create a personalized touch to mass communications. Monitor results to discern effectiveness.
• Serve as primary liaison with the printer for large segmented projects to ensure accuracy.

Produce Events

• Drive concept, theme and supporting ancillary items to create a compelling appeal
• In collaboration with a videographer, produce all video content, about 6 videos per year. Examples: identify interviewees, conduct interviews, obtain appropriate b-roll, edit
• Draft and/or edit program scripts, as needed
• Execute all event-related content – invite, programs, party favors, etc.

Marketing & Design Specialist Oversight

Supervise and provide direction to the Marketing & Design Specialist to ensure deliverables align with DOH’s mission, vision and marketing brand. Specifically:

• Ensure designs are compelling and consistent with brand
• Ensure effective website oversight and updating, as appropriate
• Ensure effective and compelling social media posts (3-5 times per week) with appropriate diversity of messaging
• Assess engagement and effectiveness of digital strategy (e.g., monthly reporting).