CREATE
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2025 Grants Challenge

Project MAP (PMAP) for Tomorrow’s Movers and Shakers

Expand Homies Unidos's innovative Reentry Project PMAP (Project Management Apprenticeship Program) Job Readiness program to young leaders. This initiative is the only job readiness program in California taught through the lens of the Project Management Institute’s guidelines and framework. The strategy of Project MAP is to seed disenfranchised communities throughout Los Angeles with formally trained, community-based project managers, making grassroots efforts and local economic enterprises better informed, more efficient, and more competitive.

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What is the primary issue area that your application will impact?

Income inequality

In which areas of Los Angeles will you be directly working?

Central LA West LA San Fernando Valley East LA County of Los Angeles (select only if your project has a countywide benefit)

In what stage of innovation is this project, program, or initiative?

Pilot or new project, program, or initiative (testing or implementing a new idea)

What is your understanding of the issue that you are seeking to address?

Los Angeles is teeming with entrepreneurial spirit! Street vendors, mom-and-pop shops, service workers, nonprofits, grassroots advocacy groups all pursuing their ambitions. However, many lack the technical infrastructure and systems knowledge to grow their impact or business reach. Despite decades of persistence, systemic barriers often prevent them from scaling, resulting in economic stagnation that becomes a barrier in itself.
Simultaneously, young people are leaving high school without a clear path forward. College is not always viable, due to grades, financial pressure, or different interests. Many are drawn to trade and service fields but lack access to formal skills training. This disconnect, skills and real economic opportunity, is key. Project management, a universal skill behind every product, business, and system, is not taught in our communities. From scaling a food cart to launching a campaign, this knowledge provides the framework to move from survival to sustainability.

Describe the project, program, or initiative this grant will support to address the issue.

Project MAP is a new project geared towards reentry populations in Los Angeles. Through support from the Amity Foundation and a Youth Probation grant, we work with system-impacted youth and adults using a comprehensive, wraparound model. This begins with mental fitness services that address psychosocial barriers to meaningful employment. Participants undergo assessments of physical and mental health, housing and food stability, legal responsibilities, and support networks. Assessments inform individualized plans that include work maturity development, vocational guidance, industry-specific training, networking, and job placement. Crucially, participants also receive formal instruction in project management. This approach transforms entry-level roles into leadership pathways, shifting individuals from laborers to planners, from doers to organizers.
PMAP will extend these opportunities to youth and adults not connected to the justice system. This program provides, culturally grounded course and equips participants with the language, tools, and confidence to lead in nonprofit and business settings. Case-based, collaborative instruction simulates real-world projects and challenges students to act as project leaders. Even if they do not pursue formal PM roles, they gain skills that raise their value and impact across sectors. PMAP is the missing infrastructure for community-driven economic mobility, taking raw energy and converting it into disciplined, sustainable growth.

Describe how Los Angeles County will be different if your work is successful.

Ultimate success means the emergence of a large, organically developed pool of community-based project managers, trained from within the neighborhoods they serve. These individuals will not only bring technical capacity, but also cultural fluency and trust. Over time, they will establish a uniform project management approach that allows for seamless collaboration across microbusinesses, grassroots nonprofits, and public interest efforts. By building a common language and structure for planning and execution, these project managers will intensify the outcomes of joint ventures, accelerate community enterprises, and expand grassroots advocacy. This vision replaces isolated "hustle" with collective power, anchored in discipline, efficiency, and shared strategy. Upon full employment of the PMAP, disenfranchised communities of Los Angeles County will become better equipped, more competitive, and experience a transformation that will represent a socio-economic elevation from the bottom up.

Approximately how many people will be impacted by this project, program, or initiative?

Direct Impact: 50

Indirect Impact: 15,000