From Ashes to Advocacy: Claiming Equity

Wildfire relief

San Gabriel Valley

Expand existing project, program, or initiative (expanding and continuing ongoing, successful work)

Wildfires disproportionately affect historically underinsured communities, especially low-income and marginalized residents who often lack insurance literacy or access to legal resources. In the aftermath of the Eaton Fire, many families in the San Gabriel Valley are still struggling to receive adequate support from their insurance providers. They face confusing policies, denied claims, and limited recourse. These barriers not only delay recovery but also deepen cycles of trauma and displacement. I’ve encountered many residents who don't know they have the right to challenge unfair practices, or how to escalate their concerns to state authorities. Our initiative seeks to close this gap—providing clear guidance, hands-on support, and advocacy pathways to help families recover and rebuild.

This grant supports a community-centered initiative to assist Pasadena and Altadena residents who were affected by the Eaton Fire. This is a primarily under represented and underinsured community that is navigating complex insurance challenges. Regardless of their insurance carrier, with this grant funding we will:
offer free one-on-one consultations, including insurance literacy
document reviews, and
hands-on guidance in filing claims or appeals.
host a community learning session to share findings and elevate stories
When claims are denied or underpaid, we support residents in writing effective letters to their insurance providers, copying the California Insurance Commissioner to elevate patterns of injustice. Our team combines technical expertise with lived experience and cultural fluency, creating a safe, affirming space for residents to seek help. This project isn’t just about recovery, it’s about restoring trust, equity, and dignity in a system that often overlooks the most vulnerable. Funding will support staff time and outreach materials to deliver these free services directly to fire-impacted residents across Pasadena and Altadena.

Los Angeles County is already different because our work is making it more equitable. Angela, a homeowner and landlord, lost multiple properties in the Eaton Fire. Her insurer denied rightful coverage and stalled payments—until our advocacy helped her reclaim personal property funds and rental income. Her case exposed systemic flaws and led to a report to the Insurance Commissioner. This isn’t an isolated win; it’s a shift. Our model can be replicated in future disasters, ensuring that historically excluded communities no longer fall through the cracks. The ripple effects include faster recoveries, reduced housing displacement, and empowered residents who know their rights. By supporting residents like Angela, we’re setting a countywide precedent for equity in recovery, raising standards for how claims are handled, and empowering communities to fight back. With continued support, more families will stay housed, avoid financial ruin, and claim the equity they deserve.