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2024 Grants Challenge

Tartare - Pescatarian Raw Food in a Quick Serve Environment.

Idea by Tartare Inc.

Tartare Inc. will provide easily accessible nutritious food to the masses in a quick serve environment by offering a menu of pescatarian raw food. Our food will help customers live longer, healthier lives by making healthy foods available in a water conservative, humane, environmentally friendly way w/ zero carbon emissions & zero carcinogens. Tartare will help save up to 2,000 gallons of water per meal served, will implement tools needed for healthcare prevention, and will save the government potentially trillions in future healthcare costs.

What is the primary issue area that your application will impact?

Food insecurity and access to basic needs

In what stage of innovation is this project, program, or initiative?

Pilot or new project, program, or initiative (testing or implementing a new idea)

What is your understanding of the issue that you are seeking to address?

Tartare addresses a number of issues Los Angeles, California, the USA and the rest of the world is facing simultaneously by changing the quick serve and fast food models. The main issues Tartare addresses are:
1) Easy delivery system of delicious unprocessed healthy foods as preventative health care
Raw food is the healthiest way to consume most foods since there is no carcinogens. By replacing heavily processed animal meats & fried foods found in the QSR space w/ healthy raw foods that help reduce cholesterol, blood pressure & blood sugar, Tartare will save an unfathomable amount in future healthcare. 2) Water conservation Tartare replaces expensive meat proteins that cost thousands of gallons per pound with healthier fish (200 gal. lb) & hemp seeds (40 gal. lb).
3) Food with zero carbon emissions and zero carcinogens
Self explanatory
4) Developing sustainable ethical protein sources including vegan options to create a stronger food distribution network.
We kill no animals but fish.

Describe the project, program, or initiative this grant will support to address the issue.

The world needs a new, healthier, sustainable, socially conscious, fast food option. With carbon emissions causing global temperatures to rise, severe drought conditions all over the world, and population poised to continue growing this for the rest of this century, the current system of depending on beef and chicken for protein is cruel and needs to be subsidized with a more environmentally friendly, cruelty free option. Trillions is being lost to healthcare that could be avoided by having healthier eating options, TARTARE will help save the worldwide healthcare system and insurance companies trillions of dollars in future healthcare costs. There is a market for a 3,000+ location restaurant chain that provides delicious, healthy, sustainable, socially conscious, quick serve options. By serving exclusively raw foods, TARTARE can deliver those meals faster, cheaper and at a higher quality than any other fast casual or quick serve restaurant. “On any given day in the United States, an estimated 36.6% or approximately 84.8 million adults consume fast food,” said Cheryl Fryar, a health statistician at the CDC. Fast foods tend to be high in calories, fat, salt and sugar, which – when consumed in excess – can be associated with obesity, high blood pressure, Type 2 diabetes and heart disease, among other health risks. We need to provide the human race with better eating options.

Describe how Los Angeles County will be different if your work is successful.

If Tartare is successful, L.A. residents will have healthy food options that have zero carcinogens, reduces atmospheric carbon, saves thousands of gallons of water per customer & is humane. L.A. residents will see increased health benefits in terms of longer and healthier lives resulting in less illnesses, hospital visits & health related expenses.
The county will be the home to a company that created a solution that will help significantly contribute to California's water conservation efforts by saving billions of gallons a year by replacing animal meat with pescatarian & vegan hemp heart options. Tartare will create 1000's of jobs that should be secure because our business model has lower startup costs because we do not need any friers, ovens, grills or cooking equipment. Operational costs are significantly less because we do not have to pay staff to cook food, clean fryer grease, or maintain fire suppression systems. This will help negate the effect of the new $20 min wage.

What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?

Since Tartare is an early stage project, we need to find a single way to measure each area where Tartare will have a positive contribution. To do this, we must first identify each area where Tartare contributes:
1) Tartare main contribution is delivering healthier food options which will result in reduced healthcare costs for the state and federal govt. Estimated each meal served will save the govt $500 in longterm healthcare costs.
2) Each meal will result in 1,000 - 2,500 gal of water saved for the county & state. 3) Each meal will have a 50kg positive contribution in carbon reduction. These are the three largest areas of contribution and a uniform way to measure the positive contribution in each area would be the number of meals sold. Assuming a single Tartare location will serve 1,000 meals a day:
Healthcare costs saved: $500,000/ day & $182.5M / yr.
Water Saved: 1M - 2.5M gal/ day or 365M - 912M gal / yr.
Carbon Reduction: 50k kg /day or 18,250,000 kg per / yr.

Approximately how many people will be impacted by this project, program, or initiative?

Direct Impact: 100,000.0

Indirect Impact: 100,000.0