CREATE
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2024 Grants Challenge

Owner

Maria's Beauty Salon in Los Angeles plans to use grant funding to host a series of mini hair and personal care tutorials for community members, as I also intend to hire a few more employees through this. These hands-on training sessions will provide free education and resources to help attendees develop valuable self-care skills. I intend using this funding to help, sustain, ang grow my business in the current market by adding other specializations in the beauty line to my business in order to create job vacancy and gain more employees.

What is the primary issue area that your application will impact?

Access to tech and creative industry employment

In what stage of innovation is this project, program, or initiative?

Expand existing project, program, or initiative (expanding and continuing ongoing, successful work)

What is your understanding of the issue that you are seeking to address?

The key issue is the lack of accessible personal care/grooming education, and access to basic needs, especially those who lack these resources. In addition to the tutorial sessions, part of the grant funds will be used to expand the salon's beauty services and product lines. This will create new job opportunities and allow the team to grow, further enhancing their ability to provide personalized training and support to more community members.

Describe the project, program, or initiative this grant will support to address the issue.

The grant funding will allow Maria's Beauty Salon to host a series of free, hands-on hair and personal care tutorial sessions for the local community. These workshops will provide practical training to help attendees develop valuable self-care skills. In addition, the grant will enable the salon to hire 2-3 more experienced stylists and estheticians. This expanded staff will lead the tutorial sessions and provide individualized attention to participants, ensuring they gain confidence in applying the new techniques. The project aims to empower underserved populations by making accessible personal grooming education available in a supportive, community-based setting

Describe how Los Angeles County will be different if your work is successful.

If successful, this project at Maria's Beauty Salon will help increase access to valuable personal care education and skills-building for underserved residents, throughout Los Angeles County. More community members, especially those who previously lacked these resources, will gain hands-on knowledge and confidence in managing their hair, skin, and overall appearance. This could positively impact their self-esteem, employment opportunities, and overall quality of life. Additionally, the expanded team at the salon will be better equipped to provide personalized support and training to a wider range of local clients. Overall, the project has the potential to make personal care education more accessible and empowering for vulnerable populations across the LA area.

What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?

Success will be defined by reaching 20-50 participants, 90% satisfaction, 75% ongoing use of skills, and high demand for the program. The long-term vision includes scaling the tutorials, developing online/hybrid options, and building partnerships to expand access within the community.

Approximately how many people will be impacted by this project, program, or initiative?

Direct Impact: 20.0

Indirect Impact: 1,000.0