The Hollywood Arts Collective - Supporting a Life in the Arts
The Entertainment Community Fund is proud to bring forth a transformational initiative to the Los Angeles area through the Hollywood Arts Collective, a combined affordable housing and arts complex - the first of its kind in the community. This complex will provide space for performing arts and entertainment professionals to live, work and create in the heart of Hollywood; open new opportunities in creative careers for underserved youth in the neighborhood; and host the new Western Region Headquarters for the Entertainment Community Fund.
What is the primary issue area that your application will impact?
Housing and Homelessness
In which areas of Los Angeles will you be directly working?
County of Los Angeles
City of Los Angeles
In what stage of innovation is this project, program, or initiative?
Expand existing project, program, or initiative
What is your understanding of the issue that you are seeking to address?
Entertainment professionals in Los Angeles face the rising costs of the standard of living while grappling with low income and a lack of health coverage due to their episodic employment. Along with economic struggles, there is also a lack of arts-driven spaces to bring forth their creative passions. This year, the Fund conducted a national client survey with Morey Group and discovered that the impact of COVID-19 hit the arts community powerfully, with more than 50% of clients having difficulty finding employment or housing. The cost of housing continues to rise while the average income remains stagnant, leading to residents seeking careers outside the city. The Hollywood Arts Collective was birthed from these needs. The project combines affordable housing with an arts center and allows for entertainment professionals to remain in the city by offering safe, clean and modern affordable housing for professionals, with short commutes to nearby studios and production facilities.
Describe the project, program, or initiative this grant will support to address the issue.
The Hollywood Arts Collective consists of a diverse community of programs, services and arts-making spaces highlighted in the following: The Cicely Tyson Residential Building - an affordable housing residence consisting of 151 units of affordable housing, three resident gardens, a fitness room and a sound-proof rehearsal studio for resident performers. The building also offers 1-3 bedrooms that can accommodate a family of seven. The Rita Moreno Arts Building - an arts building home to the 71-seat Glorya Kaufman Performing Arts Theater, the LA Contemporary Exhibitions (LACE), the Phil and Monica Rosenthal Family Foundation Training Center and the Los Angeles County High School for the Arts' programming for diverse young filmmakers. Phil and Monica Rosenthal Family Foundation Training Center - the Training Center will house vital services offered by the Fund such as career and health insurance counseling and a free meeting space for nonprofit partners. The Glorya Kaufman Performing Arts Theater - this theater will provide affordable rehearsal and presentation space to the nonprofit theater, music and dance communities of Hollywood. The New Entertainment Community Fund Western Region Headquarters - our new offices will serve as a space where our existing programs will continue to grow. The Paseo and Courtyard - this space will play host to a variety of outdoor community gatherings and will also be the home to a rotating installation of sculptures created by local artists.
Describe how Los Angeles County will be different if your work is successful.
The Hollywood Arts Collective will: - Allow professionals to live and work in Los Angeles County, with short commutes to studios, production facilities and performance spaces. - Create an affordable rehearsal and performance space for community-based theater, music and dance organizations in Hollywood. - Be an engine for economic development between Hollywood & Highland and Hollywood & Vine, a four-block span that has been resistant to economic renewal. The Entertainment Community Fund's strategic plan envisions significantly increasing the number of people we serve in Los Angeles County and across the country. The Hollywood Arts Collective significantly increases the number of affordable residences in the region and the arts spaces that serve and revive the neighborhood. The centralized new headquarters for the Entertainment Community Fund will anchor our Western Region work right in LA County, where there is such a high concentration of entertainment professionals.
What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?
The success of the Hollywood Arts Collective (HAC) capital project in the near-term will be measured by the completion of construction and issuance of Certificates of Occupancy for The Cicely Tyson Residential Building and The Rita Moreno Arts Building. Leasing of the 151 affordable units is under way. The long-term success of the Hollywood Arts Collective will be measured in continuous occupancy, participation in Entertainment Community Fund's program offerings, and attendance at the Glorya Kaufman Performing Arts Theater.
Approximately how many people will be impacted by this project, program, or initiative?
Direct Impact: 5,000
Indirect Impact: 10,000