LA2050 Grants Challenge applications are open now through June 28th, 2024.
2023 Grants Challenge

Grow Business Development and Resources

Idea by Halo Circle

La Create Sp_ce Grow is a crucial program for black minority businesses in LA. It equips founders with business operation knowledge and strategies, utilizing digital tools for effective growth. The program prioritizes underserved businesses, teaching marketing, branding, and infrastructural strategies. It also promotes customer engagement via social media and digital advertising, propelling growth and customer outreach. This program is vital in promoting economic inclusivity, fostering entrepreneurship, and boosting LA's prosperity.


What is the primary issue area that your application will impact?

Income Inequality

In which areas of Los Angeles will you be directly working?

South LA

South Bay

City of Los Angeles

In what stage of innovation is this project, program, or initiative?

Expand existing project, program, or initiative

What is your understanding of the issue that you are seeking to address?

LA CREATE SP_CE GROW aims to solve the challenges underserved small businesses face. It addresses lack of digital literacy by teaching how to use digital tools and online services, facilitating business scalability. The program tackles limited marketing expertise, instructing on effective customer engagement, digital advertising, and brand enhancement. It offers solutions to isolation and lack of networking opportunities via a co-working space membership, encouraging collaborations. It also counters operational inefficiencies by guiding on implementation of digital platforms to streamline business processes, improving productivity and customer experience. In essence, it provides comprehensive support for business growth in the digital age.

Describe the project, program, or initiative this grant will support to address the issue.

LA CREATE SP_CE GROW is an 8-week program designed to help participating companies leverage digital tools and online service to grow and scale their businesses. La Create Sp_ce Grow will work with founders on the fundamentals of establishing a strong business foundation. This program will focus on underserved small businesses by exposing founders to business operations, marketing, branding, and infrastructure strategies. The business will also build out strategies on customer engagement by building social media and digital advertising strategies to enable growth and to reach new customers. BENEFITS FOR PARTICIPANTS Mentorship and Business Training Business development Creative resources from LACS Membership to La Create Sp_ce Co-working

Describe how Los Angeles County will be different if your work is successful.

LA CREATE SP_CE GROW would uplift the black and brown small business community. By teaching digital skills, it equips these businesses to compete in a tech-driven market. Enhanced digital marketing strategies increase their visibility, expand customer reach, and boost revenue. The co-working membership fosters collaboration, enabling shared experiences and potential partnerships. The program can reduce operational inefficiencies, leading to higher productivity and improved customer experiences. This comprehensive support may spark a ripple effect, promoting community-wide economic development, and fostering a self-sustaining network of thriving, digitally savvy businesses.

What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?

The impact of LA CREATE SP_CE GROW could be measured via several metrics. Business growth indicators, such as increased revenue, expanded customer base, and improved digital presence, would signal success. Surveys to assess participants' increased understanding and application of digital tools and marketing strategies could provide qualitative evidence. The number of new collaborations or partnerships formed in the co-working space could be another measure. As for evidence, a pilot program or initial rollout in LA, demonstrating a positive impact on participating businesses, would serve as compelling proof of efficacy. Additionally, testimonials and case studies from successful participants could further underscore the program's effectiveness in addressing the identified challenges.

Approximately how many people will be impacted by this project, program, or initiative?

Direct Impact: 20

Indirect Impact: 500