CREATEBringing Great Music close to Home
The SFVSO presents a five- concert series of Orchestral music at affordable prices in accessible venues featuring the best in instrumental music.
What is the primary issue area that your application will impact?
Access to Creative Industry Employment (sponsored by the Snap Foundation)
In which areas of Los Angeles will you be directly working?
Central LA
San Fernando Valley
South LA
West LA
In what stage of innovation is this project, program, or initiative?
Expand existing project, program, or initiative
What is your understanding of the issue that you are seeking to address?
There are 3 main issues we wish to address: 1) Upgrade our website, to make it easier to use and navigate 2) Defray the cost of facilities rental 3) Assist with the cost of artistic personnel
Describe the project, program, or initiative this grant will support to address the issue.
The 3 main issues identified in Question 6 are integral to our overarching goal of producing 5 concert series in pursuant to our mission to bring " Great Music Close to Home"
Describe how Los Angeles County will be different if your work is successful.
Presently the San Fernando Valley is underserved with regard to cultural events and live performing arts experiences. Our successful completion of our project will bring high quality musical performances at affordable ticket prices in accessible venues.
What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?
The impact of our concert series can be measured by attendance at the concert in addition to website and social media activity generated by online posting of orchestra performances. Critical reviews in print and digital media also are indicators of the success and public impact of our concerts.
Approximately how many people will be impacted by this project, program, or initiative?
Direct Impact: 2,500
Indirect Impact: 9,000