2022 Grants Challenge

Project Equilateral: Technology, Jobs, Businesses

Idea by Apsy

Apps in today’s economy are the main enablers for businesses. However, their high cost and complexity in building prevent access to the startups and SMBs with limited budgets. At Apsy, we are creating advanced AI and automation tools to make building mobile and web apps simple and cheap. While our platform generates 80% of the spp, we rely on human creative talent to do the rest. For every app built by our platform, a well-paid job is created, and a small business gains access to an affordable elegant app to enable their business.


What is the primary issue area that your application will impact?

Access to Creative Industry Employment (sponsored by Snap Foundation)

In which areas of Los Angeles will you be directly working?

West LA

In what stage of innovation is this project, program, or initiative?

Applying a proven model or solution to a new issue or sector (e.g., using a job recruiting software or strategy to match clients to supportive housing sites, applying demonstrated strategies from advocating for college affordability to advocating for housing affordability and homelessness, etc.)

What is your understanding of the issue that you are seeking to address?

Project Equilateral is built on top of these three pillars: technology, Jobs, and Businesses. Here is my background and qualifications relevant to each pillar. 1. Tech: I have 20 years of background in the tech industry. Also, I am a Ph.D. student at USC researching machine programming, which uses AI to generate programs. 2. Businesses: In the past five years, I have been very involved with startups and know how hard and costly it is to get a decent spp. 3. Jobs: At the same time, I know how we can simplify challenging aspects of technology to make it possible for people with a high-school degree to get a decent job in high tech.

Describe the project, program, or initiative this grant will support to address the issue.

1. R&D: 30% of the funds will be used to complete our platform. We have been working on our core platform since 2020. We are currently backed by Techstars and so have received some investment from them. With more investment, we get faster we can complete our platform. 2. Marketing: 50% of the fund will be spent on marketing initiatives, including brand awareness and social media ads. 3. 20% of the funds will be spent on training the workforce hired by our organization.

Describe how Los Angeles County will be different if your work is successful.

It will become one of the counties that can create jobs at the frontier of technology. Small businesses and startups will thrive and can compete with corporate America, which is eating small businesses daily. Finally, Young people will get access to a high-tech job of the kind they have always dreamt about.

What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?

We measure out impact by the cost of the app produced and satisfaction of the business purchaing it in terms of its wuality and price. We also measure our market penetration.

Approximately how many people will be impacted by this project, program, or initiative?

Direct Impact: 1,000

Indirect Impact: 10,000,000