2022 Grants Challenge

Joy With Nibbs Club Treats

Idea by Nibbs Club

Nibbs Club is a local pet treat company that is woman owned and provides healthy dog and cat treats. We specialize in chemical, soy, corn, and filler free healthy treats. Our products are packed with natural nutrition to keep the tails wagging and joy infectious. Pets are family and their wellness brings joy to the home.


What is the primary issue area that your application will impact?

BIPOC- and Women-Owned Businesses

In which areas of Los Angeles will you be directly working?

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA

West LA

South Bay

County of Los Angeles

In what stage of innovation is this project, program, or initiative?

Expand existing project, program, or initiative

What is your understanding of the issue that you are seeking to address?

As a trained chemist, I want to reverse engineer the processes that have depleted the nutritional value of pet treats. With inspiration from my own experience with an ailing pet, I investigated the need for higher quality pet products. All of our treats do not contain soy, corn, fillers, or chemicals. These added products are common in pet food and treats to increase profit margins and stabilize products. We take care to not over treat our products with heat in order to preserve their integrity. At high temperatures, the components are reduced to carbohydrate fillers. Our core mission to maintain high quality standards ensure maximum nutrient profiles. Our dogs and cats are not pets but also family. Dog and cat treats should be quality centered and not cost and convenience centered. Nibbs Club looks forward to keeping furry family members happy and healthy.

Describe the project, program, or initiative this grant will support to address the issue.

This project will help support our continued efforts to maintain quality standards while operating costs are increasing. We look forward to investing in higher quality tools and instruments and procuring higher grade ingredients. Our tools and instruments will allow us to increase our batch size while maintaining our quality. Currently, all products are hand made in small batches to control the quality. We will continue to make products in small batches, but looking forward to upgraded tools. Our tools will additionally contribute to a sustainable workflow while reducing food waste. Many of our locally produced products allows us to sustainably produce and transport products with lower costs and delays. We look forward to integrating local organic ingredients to curate sustainable and healthy treat options. According to a UCLA geography professor, meating-eating by dog and cats creates about 64 million tons of carbon dioxide a year, which is about 13.6 million cars a year. Dogs and cats consume about 25 percent of the total calories derived from animals in the United States. Our proprietary product will alleviate this issue while providing a healthy treat alternative for pets. Our proprietary product is biodegradable and is non-toxic for dogs and cats.

Describe how Los Angeles County will be different if your work is successful.

Los Angeles County's approach to pet health is disrupted with our project. We look forward to championing quality with key ingredients and production methods. We will not use fillers and chemicals to dilute the quality to make room for profit. As a local producer, we are sustainable by reducing the impact of transportation and shipping. Our local efforts will allow us to distribute to groceries and stores with minimal emissions. Our product line will include a composable product that is pet safe and non-toxic. Additionally, our packaging will transition to be made from post consumer recycled packaging. Our product standards requires every pet parent and animal lover to reevaluate quality. Finally, our sustainable initiatives will allow us to reduce impact on Los Angeles' environment.

What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?

Currently, we measure our success through surveys with our customers. Integral in the health journey with young pups and cats, senior, and ailing pets, we have become part of the daily ritual. Parents often come to us with health needs for their pets. Whether their pet has preferences, dietary restrictions, or severe allergies, pet parents seek us out for our curated products. As the parents continue their customer journey with us, we collect their inputs and reviews. In addition, we collect surveys and feedback to monitor the quality and their experience with our products.

Approximately how many people will be impacted by this project, program, or initiative?

Direct Impact: 1,000,000

Indirect Impact: 1,500,000