2022 Grants Challenge



Funding will be utilized for educational programming (Experts Series, Podcast and a Summit) that will be available via our platform, to help female founders gain the insight and knowledge they need to grow, scale and fund their businesses. We will utilize our relationships with experts in a variety of industries including financial and legal services, wealth management, banking, venture and private equity, to produce these series.


What is the primary issue area that your application will impact?

BIPOC- and Women-Owned Businesses

In which areas of Los Angeles will you be directly working?

West LA

City of Los Angeles

In what stage of innovation is this project, program, or initiative?

Expand existing project, program, or initiative

What is your understanding of the issue that you are seeking to address?

Financial literacy is often the stumbling block that causes female founders to question their ability to be successful. There is often a feeling of imposter syndrome if a founder hasn't gone to business school or received an MBA, but like most founder skills it can be learned or developed during the entrepreneur journey. We're committed to explaining everything from the basics to the more challenging financial applications in a way that is understandable and easy to digest, taught by women experts in their field who are accessible and exceptionally knowledgable.

Describe the project, program, or initiative this grant will support to address the issue.

We will produce a virtual Experts Series addressing everything from basic business principals to specific solutions, with a heavy focus on finance. These videos will be available to any founder interested in learning more via our website. Additionally we will launch a complimentary podcast delving deeper into discussions around finance for founders, with weekly episodes touching on everything from raising capital to preparing for acquisition or IPO, and how to manage and invest your money once you've achieved success. Ultimately these series will culminate annually in a Summit where attendees can interact directly with these experts.

Describe how Los Angeles County will be different if your work is successful.

Our goal is to help more female founders in the LA area achieve financial success by making informed decisions, learning how and who to ask for help, and planning for their future. We want to see the wealth generated in LA, put back into the market by learning about wealth management and investment opportunities in their own backyard. We also want to position LA as an epicenter of financial opportunity for women.

What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?

Our measurement of success will be defined by the downloads and access to the content, regular polls and community inquiries. We will also survey any partner organizations whose funding programs we will be recommending or referencing to determine the impact our efforts have had on their inquiries and registrations.

Approximately how many people will be impacted by this project, program, or initiative?

Direct Impact: 2,500

Indirect Impact: 10,000