BLE Launch Series
Our seasoned television vets collaborate to create a docuseries showcasing the people and places that make us proud to be Angelenos. Telling various stories from 1st-gen families to inspired starlets and musicians hoping to break into the industry, to warrior advocates who aim to improve quality of life in our unique and wonderful city, we plan to highlight why and how we as Angelenos live our best lives ever and create a sizzle reel to pitch to networks and receive series green light/funding. Our inspiration? Huell Howser's California Gold!
What is the primary issue area that your application will impact?
BIPOC- and Women-Owned Businesses
In which areas of Los Angeles will you be directly working?
San Gabriel Valley
San Fernando Valley
County of Los Angeles
City of Los Angeles
In what stage of innovation is this project, program, or initiative?
Pilot or new project, program, or initiative
What is your understanding of the issue that you are seeking to address?
Los Angeles has so many misconceptions: a vapid wasteland full of shallow aspiring influencers who only care about appearances, a gang-ridden city splitting at the seams with no ability to control problems with violence and homelessness, a traffic-riddled dustbowl contributing to the ever-growing climate problem. While Los Angeles has issues like any other large city, its bad reputation is underserved.
Describe the project, program, or initiative this grant will support to address the issue.
We want to break the misconceptions and show how much GOOD Los Angeles has to offer by telling its true stories. This grant will fund our ability to produce a pilot for our series and create jobs for local television creatives and crew, as well as offer fees to those sharing their stories, opening their homes and businesses, and allowing us to document the lives and experiences of people who actually live in LA so we can provide an insider look and showcase WHY Los Angeles is an incredible place to live and work, and why people should stop giving it a bad rap! Los Angeles is at its heart, a place where everyone is welcome and where anyone can come and find their niche. We want to give people the message that no matter how alone they may feel in this vast and confusing world, somewhere out there (in LA!) there is someone who looks like, feels like, acts like, or is interested in the very same things they are. Angelenos are a proud people, and it's time to showcase why LA is a place to be proud of! With so much negativity and horrible news in the world today, we wish to create an uplifting series and empower people who normally wouldn't have access to a larger platform to share their stories of life, love, success here in LA. Inspired by Huell Howser's California Gold, we want to offer a modernized series which infuses real-life stories with comedy and heart. As we are a growing production company, this grant would enable us to retain creative control over our project.
Describe how Los Angeles County will be different if your work is successful.
We hope to showcase LA on a major steaming platform for the world to see its HEART. LA is not just Hollywood! It is our history, our incredibly diverse blended communities working together to create unique neighborhood enclaves, each with something unique to offer. It is our Mexican-Korean taco stands, community gardens-turned-local grocers, artists turning fallen fruit into installations, immigrant self-built architecture, a piano at the peak of a hiking trail overlooking our city of desert, sea and skyscrapers. It's a place where the glitz and glamour of the entertainment industry allows whimsical businesses and experiences to thrive, where we can suspend our sense of disbelief and immerse ourselves in real-life dreams-come-true. It's a place where celebrities use their influence for immediate and tangible good - gang truces, educational initiatives, water conservation. Los Angeles is a place people look down on but its residents keep our heads up. We want to show the world why.
What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?
We are a collective of seasoned television vets with several successful series under our belts. We know what it takes to create compelling entertainment. We already know these stories need to be told, and the enthusiasm we've been met with thus far by colleagues and mentors within the industry tells us we're on a path to success. Content creation is a tough thing to measure - to quote James Burrows "you never know what's gonna make a hit - it's lightening in a bottle." We have to take a leap of faith and trust our guts - at the same time, with nearly two decades' experience under our belts, we know the difference between when something is on the right track and when it's going off the rails. We are producers often hired to come in and fix shows that are flailing. We are growing tired of working for those in the industry who have catapulted into positions of power having zero management or creative experience. We want the chance to make our own success.
Approximately how many people will be impacted by this project, program, or initiative?
Direct Impact: 70
Indirect Impact: 300,000