2020 Grants Challenge

LA Aims 4 the Heart

With the world changing as quickly and drastically as it currently is, Aim4theHeart is making the HeArt curriculum available to all Angelenos through a series of Zoom conferences, neighborhood workshops, on-campus assemblies, and community performances. The program, first targets youth at home through a digital series, then accompanies them back to the classroom through on campus workshops, and ends with youth in the world with program graduates performing and teaching the techniques in their communities.


In which areas of Los Angeles will you be directly working?

County of Los Angeles

City of Los Angeles

LAUSD (please select only if you have a district-wide partnership or project)

In what stage of innovation is this project?

Expand existing program

Please list the organizations collaborating on this proposal.

Convergence Creative Solutions

Freeborn Productions

If you are submitting a collaborative proposal, please describe the specific role of partner organizations in the project.

Convergence & Freeborn Productions, in collaboration with Aim 4 the Heart, work as the for-profit vertical that will allow for Aim 4 the Heart to scale as a non-profit organization. We will be building out the infrastructure, county broad reach, brand integration & donations, live event actions, and volunteers to scale what has already successfully worked, to a more extensive scope of audiences and individuals.

What is the need you’re responding to?

Emotional health doesn't have a face. Our curriculum is applicable to the affluent as well as underserved communities. It creates and builds bridges between high and low functioning individuals, across social class, race, gender, age, and geographic divides by utilizing topics to unify all participants. As an organization our primary focus historically and currently has been to provide services to high risk and underserved communities. Heart Sessions workshop has now been serving the Central Long Beach community since 2009, servicing high-risk youth between the ages of 14-24. Open Mic Sessions has been offering community programming for 20 years within all of Los Angeles County & City of LA. The curriculum has been refined over the course of this time with coarse material and workbooks now available. LA Aims 4 the Heart exponentially grows our organization’s efforts by making the curriculum available digitally and to targeted Los Angeles neighborhoods.

Why is this project important to the work of your organization?​

In 1996 AIM was incorporated as Assemblies In Motion. In 2014, AIM officially changed its name to AIM 4 The Heart to reflect almost thirty years of creating and implementing a sustainable model of community-based programs designed to positively intervene in the lives of high-risk youth and individuals through the arts. After 25 years of experience hosting assemblies and facilitating workshops, Leila decided to move the organization’s work forward by having her life’s work developed into a curricular model called heArt Education that could be implemented inside of schools, community centers, juvenile halls, institutions, trauma centers, and prisons. At its core, heArt Education is an adaptable emotional literacy curriculum that utilizes the visual and performing arts as the primary medium to facilitate dialogue about varied topics. Leila has assembled a team of highly qualified teachers and volunteers who have a history of successful program administration.

Approximately how many people will be impacted by this proposal?​

Direct Impact: 1,000

Indirect Impact: 100,000

Please describe the broader impact of your proposal.

Our program brings an arts and emotional literacy program to the fingertips of Angelenos through online and mobile accessibility. That digital experience grows into live connection. It's important, especially in this climate, to give our youth access to these tools at home to guide them through this experience. Expression through art will help create a future population of Angelenos that are more emotionally intelligent. The program unites Angelenos around shared core values, experiences, and expression. Making this knowledge accessible assists in relieving the angst that many of us are feeling and will have a positive impact on our mental health as we move through these uncertain times.

Please explain how you will define and measure success for your project.

Our success metrics are measured through data and marketing analysis.

Each quarter represents three months of the grant year period and a phase in our program with Q1 = July-Sept: Discovery, Q2 = Oct-Dec: Development, Q3 = Jan-March: Implementation, Q4 = April-June: Reporting.

During Q1: Discovery we will collect five data sets to serve as the basis for our success metrics - program history, program attendance, arts education enrollment records, suspension rates, and opportunity youth engagement records. These data sets will be compared to draw correlations between Aim4theHeart program presence in the community and the rates in question. We will also perform a marketing analysis to record enrollment and engagement in our website, email list, and media channels. Upon completion of our initial data and marketing analysis, our team will establish program goals and a routine review system in order to achieve those goals with precision and velocity through all phases of the program.

This program’s success will be measured through solidifying our identity in the digital space and establishing correlations with the program and its positive impact in the community. All will be measured with data. All will be translated into content campaigns that will give Angelenos a way to interact with the program via mobile, web, and live in their communities. Together we will show the world why Los Angeles is the best place to LEARN.

Which of the LEARN metrics will your submission impact?​

Arts education

Suspension and expulsion rates

Opportunity youth (“Disengaged youth” 16-24 not working or in school)

Are there any other LA2050 goal categories that your proposal will impact?​

LA is the best place to CREATE

LA is the best place to PLAY

LA is the best place to CONNECT

LA is the healthiest place to LIVE

Which of LA2050’s resources will be of the most value to you?​

Access to the LA2050 community

Host public events or gatherings

Communications support

Office space for meetings, events, or for staff

Capacity, including staff

Strategy assistance and implementation