Convergence LA 2050

City of Los Angeles

Applying a proven model or solution to a new issue or sector (e.g, using a job recruiting software or strategy to match clients to supportive housing sites, applying demonstrated strategies from advocating for college affordability to advocating for housing affordability and homelessness, etc.)

Puppet Master Marketing and Freeborn Productions in collaboration with Convergence, work as the service verticals that will allow for Convergence to scale as an operation. By collectively building infrastructure, partnership reach, brand integrations, virtual and live event activations we will reach a more extensive scope of audiences and individuals.

The recent pandemic is leading all industries to digitize day-to-day operations and initiatives. Displaced artistic and entrepreneurial Angelenos need a place to converge and reevaluate their capabilities and the needs of the city. Los Angeles must create a container to filter through the needs of individual Angelenos, corporate initiatives, and the LA2050 vision. There is an opportunity to build a thriving business around this need. Through this program we will recruit our own team of young Angeleno creatives and tech developers dedicated to the vision of making LA better. We will develop product management systems that are scalable so we can duplicate this process within each goal. Our agency will utilize virtual summits to give Angelenos a voice in the vision while inviting small businesses and corporations to participate as exhibitors and sponsors. The digital convergence will lead to a live festival celebration where all participants can connect.

We are brand development and growth strategists. We developed this unique ability from joining grassroots festival organizations and contributing to their growth from in home operations to major corporations. Our passion for underground music and live events placed us in the unique position of growing brands organically pre-social media. We've toured internationally building production and operations teams for festival departments in multiple markets. We've also taken event brands from the club to the festival level by utilizing organic reach, SEO, and social media to advance revenue growth. We combine a human first approach with an expertise in digital transformations to leverage programming, optimize processes, and advance results in cause based marketing initiatives. This knack for brand growth, operations strategy, and talent fulfillment lead our projects to success based on data and results. We will be applying this methodology and our network to this initiative.

We are the marketers that built the digital reach of Coachella, Rock the Bells, and Electric Daisy Carnival. We will combine LA 2050’s current marketing assets with our expertise to increase the program’s digital footprint while developing a business accelerator style framework for LA2050 initiatives. We can confidently recruit 250 participants in each of the 6 metric category summits in Q1 and Q3. That is 3,000 virtual participants. Our team has a history of successful festival execution and can leverage programming with your current reach to secure 3,000 festival attendees. That is 6,000 Angelenos directly affected. Our marketing automations, SEO, and keyword strategies will allow us to exponentially grow that reach by 20.