CREATEWe Are Enough: Women Investing $$$ in Women... the Way to Change the World!
A global, multi-year campaign, starting in Los Angeles, to inspire and empower women (and girls) of every economic level to commit to investing in women-owned businesses and/or with a gender lens.
Please describe the activation your organization seeks to launch.
For the FIRST TIME, through a multi-year campaign, thousands of women in LA and millions around the world will be activated to invest an average of $1000. The impact will be billions moved into companies led by women. NOTHING like this has EVER happened. 80% of women's capital goes to their families & communities, men, 30%. This game-changing activation will change families, communities, the economy and the world!
Which of the CREATE metrics will your activation impact?
Gini coefficient
Minority- and women-owned firms
Venture capital investment
Will your proposal impact any other LA2050 goal categories?
LA is the best place to CONNECT
In what areas of Los Angeles will you be directly working?
County of Los Angeles
How will your activation mobilize Angelenos?
Digital organizing or activism
Influence individual behavior
Investing in women-led businesses, and growing wealth for all women
Describe in greater detail how your activation will make LA the best place to CREATE?
Women-led businesses are significantly underfinanced. They receive less than 3% of venture capital, 17% of angel investment, and 4% of commercial loans. Yet, women are starting businesses at 1.5 times the rate of men... even faster for women of color. Companies led by women, that have more women on their boards, or women as decision-makers outperform their competitors on EVERY measure of profitability...by 63%!
We Are Enough's activation will create measures of cultural and global economic influence by changing women's mindsets. Women do not consider themselves investors and are passive with their investments BUT women control or influence 75% of consumer discretionary spending around the globe. After four sold-out and successful pilot events (which included surveys) in LA proved women were eager to learn how to activate their economic power, we concluded that we could reach all women in LA County. Where LA goes, so goes the country and the world... so it's the perfect place to launch and pilot our new global campaign.
Why will this "make LA the best place to create"? LA is the most economically unequal place in the country. Women reinvest more of their capital back into their communities than men... by 50% more. If we really want our region to be the best place to create, we need to remove the inequities. This is what women will do if they have more wealth and their businesses more financial support. Our campaign will build wealth for all women and teach our girls to do the same.
How will your activation engage Angelenos to make LA the best place to CREATE
We Are Enough has its roots in LA and intends to launch and grow the global campaign from here. We believe in the power of locally engaged women to connect and support other women and girls across the country and around the world.
The activation will engage Angelenos to make LA the best place to CREATE by encouraging participation in investing in women-owned businesses. This will be done through a PSA/video, social media, marketing campaign, and partners locally and around the world. The weareenough.biz website will house the investing challenge and directory of investment destinations.
We do not replicate current initiatives and we do not provide investment advice or direct investments to individual companies. We do curate all the best options and make it easy for women to decide what’s right for them, based on their risk tolerance, level of participation, economic reality, investment amount, etc.
Whether it’s $25, $25K or $25M, we believe there are ways to harness women’s investing power and align their investments with personal values and generate wealth... And a tangible way to impact LA women entrepreneurs, their businesses, and communities.
Please explain how you will define and measure success for your activation.
We will inspire women (and girls) to commit a percentage of whatever amount of capital they choose - savings, 401K, shoe/purse budget, lunch money, etc over a multi-year period. We will track their commitments and create a great sharing platform to engage colleagues, friends and families.
This will be measured in real time on the WAE site. Women will go to the site and enter their pledge. We will also encourage woke men to tell their daughters, sisters, mothers, wives to do the same.
Where do you hope this activation or your organization will be in five years?
We actually hope that We Are Enough will not be needed in 5 years. We hope by launching the campaign that we change the mindset of all women and they know their economic power.. and our job is done!