CREATESupport the annual Hollywood Fringe Festival including expanding the Fringe Scholarships program
Grow the Hollywood Fringe Festival in order to create an empowered community of artists and lower the bar of entry for those who cannot afford to participate.
Please describe your project proposal.
Hollywood Fringe seeks support for its annual June festival, which is currently one of the largest open-access art festivals in the country. The festival gives 100% of ticket sales to the performers and is supported by volunteers and staff who work well below market rates. The organization is especially looking for support of its Fringe Scholarships program, which provides scholarships to performers from diverse and underrepresented backgrounds.
Which of the CREATE metrics will your proposal impact?
Arts establishments
Employment in the creative industries
Measures of cultural and global economic influence (“soft power”)
In what areas of Los Angeles will you be directly working?
City of Los Angeles
Describe in greater detail how your proposal will make LA the best place to CREATE?
Hollywood Fringe supports the entire Los Angeles theatre community including actors, designers, producers, venues and patrons. During the festival, theatres book performances in defined slots at various times during a given day, allowing them to net significantly more while the producers pay significantly less for the space. Local businesses also benefit from the festival as thousands of audience members are brought to the neighborhoods around the theatres in June. Several establishments also take part in the Fringe’s Hot Spot program, where Fringe “button holders” can receive discounts at local restaurants and bars.
For the June 2017 festival, Hollywood Fringe is expanding its Fringe Scholarships program, which was piloted during the 2016 festival. Part of this effort includes expanding the marketing and communication of the program, as well as the hiring of a social media manager to better manage Hollywood Fringe’s outreach across social media platforms.
Please explain how you will define and measure success for your project.
Hollywood Fringe measures its success through its levels of participation from both artists and audience members and the breadth of diversity represented at the festival. The organization will measure this through number of artists participating, number of theatres participating, number of tickets sold, number of Fringe Scholarships awarded and the level of participation of those with diverse and/or underrepresented backgrounds.
How can the LA2050 community and other stakeholders help your proposal succeed?
Money
Volunteers
Publicity/awareness
Network/relationship support