LA2050 Grants Challenge applications are open now through June 28th, 2024.
2016 Grants Challenge
🎉 Winner

Catalyzing Community Partnerships to create economic mobility for LA’s underserved entrepreneurs

Opportunity Fund will say “Yes!” to 240 underserved LA small business owners in collaboration with 10+ community organizations and invest capital in their enterprises to create self-sufficiency & jobs


Please describe your project proposal.

OF is committed to the idea that a small amount of money, combined with meaningful financial advice, can help working people pursue the proven pathways to prosperity in their own lives while driving economic mobility and building stronger communities. Through our Community Partners Program, we combine forces with community-based organizations by providing microloans to their constituents. This collaboration is a means to scale and provide fairer and affordable capital options for our community.

Which of the CREATE metrics will your proposal impact?​

Jobs per capita

Minority- and women-owned firms

In what areas of Los Angeles will you be directly working?

Central LA

East LA

San Gabriel Valley

San Fernando Valley

South LA


South Bay

Gateway Cities

Antelope Valley

County of Los Angeles

City of Los Angeles

Southeast LA

Describe in greater detail how your proposal will make LA the best place to CREATE?

Entrepreneurship provides a path to employment for low-wage workers. While Greater LA features high levels of small business ownership, it lacks sufficient capacity to address the capital needs of these entrepreneurs.

Conventional lenders have tightened their requirements, limiting access by small business owners. And some financing options such as payday loans and merchant cash advances strap high APRs on available financing, doing more harm than good. Access to affordable, appropriate capital is essential for small businesses to survive and thrive. Almost half of small businesses that fail do so because they cannot get the financing they need to grow.

OF helps local entrepreneurs gain access to credit, advising, and the means to build a stable enterprise, earn a living wage, and work toward financial independence while creating jobs in their community. Since our launch in 1994, OF has offered an innovative combination of products and services, directing more than $516 million, and thousands of hours of financial training into California's distressed neighborhoods, improving lives in more than 23,000 households. OF provides loans of $2,600 to $100,000 at low, fixed interest rates to low-income entrepreneurs with small capital needs and imperfect credit.

Through our new Community Partnership Program, OF is creating a network of quality lending partners that collectively have a deeper reach, improve the entrepreneurship ecosystem and have an electronic portal to capture data. OF will create a consistent partner referral channel for microbusiness, thereby increasing new loan volume. By leveraging OF’s position as an “Affordable and Responsible” lender, and capitalizing on our expert knowledge of alternative financing to educate and train partners about “New School Lending,” we expect to be a best alternative to more LA small business owners. To date, OF has secured MOUs with the following LA-area community partners: AmPac Tri-State CDC; APISBP; LA Mas; LURN; MCS – Harbor City; MCS – Hollywood;PACE and Vermont-Slauson EDC. Together we have originated 200 loans for a total of $2 million invested in the local economy.

OF’s model will create a more vital work force in LA. Each of our loans creates or maintains an average of 2.7 jobs, resulting in a “ripple effect” that generates new revenues, wages, and taxes that flow through the local economy. A recent independent study found that every $1 OF lends generates nearly $2 in new annual economic activity.

OF has helped fill the financing gap by providing microloans to low-income entrepreneurs throughout CA . Our expansion to LA builds on this successful track record, ensuring access to capital for the region’s small businesses. A $100,000 award from LA2050 will help Opportunity Fund work with our community partners to:

 originate 240 microloans to underserved entrepreneurs in LA

 invest $4.8 million in the LA’s undercapitalized neighborhoods

 create or retain more than 650 jobs

Please explain how you will define and measure success for your project.​

OF uses a variety of performance indicators to measure the success of our microloans and our small business clients. In the short term, we track the number of applicants and number, dollar volume, and type of loans originated, and client characteristics such as income, ethnicity, gender, credit score, household size, type of business, sales and number of employees.

Over time, we measure the impact of our loans by tracking changes in borrower household income; growth of business sales and income; job creation; and business survival rates. We also gather data related to client satisfaction and confidence in running their business as a result of OF’s microlending and advising services. This data is collected using MicroTest, a performance evaluation tool developed by the Aspen Institute and used by the nation’s leading microenterprise organizations. Data on these outcomes is measured starting two years after the loan is made, and is collected through phone surveys and tax returns.

Through our Community Partners Program, OF seeks to invest $4.8 million in 240 small businesses in LA County’s underserved communities in FY17. Based on previous results measured through MicroTest surveys, we project these investments to generate positive outcomes for our borrowers, including the creation/retention of 2.7 jobs/loan on average, a 20% increase in business revenue, a 90% business survival rate, in addition to a “ripple effect” of $2 in economic activity for every $1 invested.

How can the LA2050 community and other stakeholders help your proposal succeed?


Advisors/board members



Network/relationship support