SeePolitical: Make Voting Fun and Easy for Everyone!

SeePolitical is in negotiations with 3 major universities located in Los Angeles to establish the first SeePolitical Institute. Establishment of the SeePolitical Institute will create a proven sustainable model by which college students research issues confronting voters and produce nonpartisan educational content for public consumption.

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In what areas of Los Angeles will you be directly working?

City of Los Angeles

LAUSD

How do you plan to use these resources to make change?

Conduct research

Expand a pilot or a program

Implement and track policy

How will your proposal improve the following CONNECT metrics?

Rates of volunteerism

Voting rates by race

Participation in neighborhood councils

Government responsiveness to residents’ needs (Dream Metric)

Total number of local social media friends and connections (Dream Metric)

Attendance at public/open streets gatherings (Dream Metric)

Describe in greater detail how you will make LA the best place to CONNECT.

SeePolitical is an interactive website, widget and mobile app providing objective, easily understood information about ballot propositions for all Angelenos.

Trying to understand the complex language found on most ballots is frustrating and often results in uninformed voters approving unintended consequences.

In the case for our region, most voters are not even participating. This year's primary turned out an alarmingly record-low voter turnout in Los Angeles, less than 9% of voters showed up. This is totally unacceptable.

SeePolitical breaks the mold by offering unbiased entertaining educational content that informs and empowers voters in English, Spanish and if able to partner with the Goldhirsh Foundation we can expand our explainers to every major spoken language.

Please explain how you will evaluate your work.

For the first time ever underserved voters will be able to: Quickly and easily understand ballot propositions that affect them; easily record thoughts on ballot propositions and establish reminders for specific voting dates; quickly share thoughts with friends in Los Angeles and other interested parties through established social networks.

How We Measure Success:

➢ Build Relationships Through Digital/Social:

• Attract -> Convert -> Support -> Extend

➢ Measure Effectiveness of Campaign through Impressions -> Leads -> Conversions -> Loyalty/Engagement

We want to meet our brand awareness goal by engaging at least 5% of California registered voters, which equals approximately 890,000 people, mostly in the Los Angeles region.

Metric Goals

Web: 50k monthly unique visits

Social Media/Emails: 50k+ Database

Video Impressions: 1M+ video impressions

Widgets Distributed: 50+

Widget Impressions: 500k+

How can the LA2050 community and other stakeholders help your proposal succeed

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Education/training

Technical infrastructure (computers, etc.)

Community outreach

Network/relationship support

Quality improvement research