Models of Mobilization

Ultimately, we will consider the project a success if it produces replicable models that can be implemented more broadly in similar communities in the LA region. Short-term success is based on outputs listed previously (homeowners trained, rainwater harvesting projects completed, residents and students engaged, trees planted and cared for). Measurement tools include TreeMapLA.org, a mobile tool created by TreePeople that tallies eco-benefits of trees based on their individual traits, like species and size. Water benefits will be measured by square footage of landscape transformed, and/or gallons of rain captured through rain barrels. We will use CBSM surveys to measure people-related results related to barriers and motivators. TreePeople uses an organizational database, Salesforce, to record and store all program data, such as workshops given, number and identity of attendees, project volunteers, quantity of rain barrels distributed, location, number and species of trees planted.