2015 Grants Challenge

Models of Mobilization

Idea by TreePeople

TreePeople will conduct a pilot-to-scale project in two communities that will determine what inhibits and motivates people to take specific environmental actions related to rainwater harvesting and tree canopy, based on socioeconomic, cultural, and environmental characteristics. With the information we learn, we will create models to mobilize similar communities throughout LA, which has the potential to reduce water importation by at least 40% and increase tree canopy to an equitable 25%.


In what areas of Los Angeles will you be directly working?

San Fernando Valley

South LA

County of Los Angeles

City of Los Angeles


The pilot will hone in on Huntington Park and Pacoima. Countywide scaling to follow.

How do you plan to use these resources to make change?

Conduct research

Engage residents and stakeholders

Implement a pilot or new project

Mobilize for systems change

How will your proposal improve the following LIVE metrics?​

Exposure to air toxins

Percent of imported water

Percentage of tree canopy cover (Dream Metric)

Please explain how you will evaluate your work.

Ultimately, we will consider the project a success if it produces replicable models that can be implemented more broadly in similar communities in the LA region. Short-term success is based on outputs listed previously (homeowners trained, rainwater harvesting projects completed, residents and students engaged, trees planted and cared for). Measurement tools include, a mobile tool created by TreePeople that tallies eco-benefits of trees based on their individual traits, like species and size. Water benefits will be measured by square footage of landscape transformed, and/or gallons of rain captured through rain barrels. We will use CBSM surveys to measure people-related results related to barriers and motivators. TreePeople uses an organizational database, Salesforce, to record and store all program data, such as workshops given, number and identity of attendees, project volunteers, quantity of rain barrels distributed, location, number and species of trees planted.

How can the LA2050 community and other stakeholders help your proposal succeed

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Community outreach