LA2050 Grants Challenge applications are open now through June 28th, 2024.
2015 Grants Challenge

Ambassador Bird - L.A.s Diversity Ambassador

Ambassador Bird is the international symbol of peace -- the dove -- reimagined as a hero for children and families. The character teaches diversity and teamwork through international cultural awareness. By using the character at community events, educational programs, and through tourism marketing, Los Angeles will have a mascot that encourages people to connect with neighbors and visitors by sharing personal stories, learning about different cultures, and making friends.


How do you plan to use these resources to make change?

Engage residents and stakeholders

Implement a pilot or new project

How will your proposal improve the following CONNECT metrics?​

Rates of volunteerism

Adults getting sufficient social & emotional support

Attendance at cultural events

Participation in neighborhood councils

Total number of local social media friends and connections (Dream Metric)

Attendance at public/open streets gatherings (Dream Metric)

Residential segregation (Dream Metric)

Describe in greater detail how you will make LA the best place to CONNECT.

Ambassador Bird is a kawaii ("adorable" in Japanese) character that represents the best of LA -- culture, diversity, fun, creativity, and love. Using the character for: 1) personal appearances encourages families to attend cultural and civic events, 2) educational programs empowers kids to participate in the life of their city, and 3) tourism marketing gives Los Angeles a friendly, diverse face. The character embodies the worldly, big city nature of L.A.

Please explain how you will evaluate your work.

We will: 1) count the number of people visiting events where the mascot appears, 2) track merchandise sales, 3) follow press mentions.

How can the LA2050 community and other stakeholders help your proposal succeed

Money (financial capital)

Volunteers/staff (human capital)

Publicity/awareness (social capital)

Infrastructure (building/space/vehicles, etc.)

Community outreach

Network/relationship support