Press Archive

Sep 2021

Happy Birthday, LA!

LA2050's 2021 "Birthday Book," featuring 100 spaces and places from 20 social impact leaders, is featured in The Eastsider

Aug 2021

Food Truck Rental Startup Helps Chefs Get in the Game

2021 My LA2050 grantee, On The Go LA, is interviewed by the Los Angeles Business Journal about its food truck rental service and helping restaurateurs expand their business.

Aug 2021

They equip dozens of children with new shoes, school supplies and computers [Spanish]

2021 My LA2050 grantee, East Side Riders Bike Club, is highlighted by La Opinion for its altruistic efforts to provide necessary supplies to the community.

Aug 2021

Ambitious projects take root at historic Griffith Park nursery

2021 My LA2050 grantee, City Plants, is featured in The Eastsider for its free trees program.

July 2021

Food truck rental company helping entrepreneurs make a fresh start

2021 My LA2050 grantee, On The Go LA, is highlighted by Spectrum News 1 as the first place winner in the My LA2050 Grants Challenge in the CREATE category

July 2021

Three Eastside organizations were among the recipients of $1 million in grants intended to make L.A. a better place

2021 My LA2050 grantees Las Fotos, People's Pottery Project, and City Plants are highlighted as winners in the My LA2050 Grants Challenge

July 2021

Urban gardener Jamiah Hargins bringing fresh produce to South LA

Jamiah Hargins, founder of 2020 grantee Crop Swap LA, discusses his work creating the Asante Microfarm by using a My LA2050 grant

June 2021

Public Voting Begins To Select Winners For 2021 My LA2050 Grants Challenge

The opening of the voting period in the 2021 My LA2050 Grants Challenge is highlighted on Spectrum News 1

June 2021

On The Go LA Aims to Boost Local Food Truck Vendors

2021 My LA2050 grantee, On The Go LA, is highlighted by dot.LA during voting in the 2021 My LA2050 Grants Challenge

June 2021

The problematic ties between homelessness, mental health, and crime

Mel Tillekeratne, co-founder of 2021 My LA2050 grantee shower of hope, discusses issues facing those experiencing homelessness in Los Angeles

June 2021

Public voting begins to select winners in the 2021 My LA2050 Grants Challenge

The voting period beings in the 2021 My LA2050 Grants Challenge

June 2021

Fund For Guaranteed Income's Compton Pledge Initiative Selected as La2050 Finalist

2021 My LA2050 grantee, Compton Pledge, is highlighted in the LA Sentinel during voting in the 2021 My LA2050 Grants Challenge

May 2021

'Microfarms' come to South L.A. frontyards, bringing fresh produce to food deserts, LA Times

2020 My LA2050 grantee, Crop Swap LA, discusses how it used grant funds to pilot a microfarm model and combat food insecurity

February 2021

2021 $1M My LA2050 Grants Challenge Launches

Goldhirsh Foundation's LA2050 Initiative Makes Open Call for 25 Impactful Ideas

November 2020

LA Times Editorial: In this time of COVID, let's transform Black Friday into something meaningful

"LA2050, a civic activism group, has put out a volunteer list for this season..."

January 2016

Can We Build a Better Los Angeles by 2050?, Caring Magazine

The role of community feedback in cultivating a more sustainable future.

December 31, 2015

LA2050 Renews Civic Engagement in Los Angeles, 2015 Grant Winners Announced

KCET's Adriana Widdoes writes about the winners of the 2015 My LA2050 Grants Challenge and the LA2050 initiative's broader efforts to renew civic engagement in Los Angeles.

December 8, 2015

My LA2050 Announces Winners of $1 Million Grant Competition

My LA2050 Grants Challenge — a $1 million competition seeking creative and innovative solutions to bolster Los Angeles backed by the Goldhirsh Foundation — has revealed the winners of the third annual competition. Winning programs have industry ties to such names as Mark Gordon, Norman Lear and actress Amy Smart.

December 8, 2015

And the My LA2050 Winners Are...

Today, LA2050 announced the ten winners of the My LA2050 Grants Challenge, a $1 million competition seeking creative and innovative solutions to shape a better Los Angeles.

October 20, 2015

$1 Million Up for Grabs: Cast Your Vote for Your Favorite Ideas Shaping LA's Future

Starting today, LA2050 welcomes Angelenos to vote in the My LA2050 Grants Challenge and help organizations win $100,000 to shape the future of Los Angeles.

September 8, 2015

$1,000,000 to Make Los Angeles the Best Place to Learn, Create, Play, Connect, and Live

Today, LA2050 will launch its third My LA2050 Grants Challenge, a $1,000,000 crowdsourced competition that supports creative ideas to improve Los Angeles. LA2050 is inviting organizations throughout Los Angeles County to submit their proposals to make the region the best place to learn, create, play, connect, and live.

August 26, 2015

LA2050 and Beyond: What the Goldhirsh Foundation Cares about Right Now

Inside Philanthropy takes another look at the Goldhirsh Foundation's grantmaking and its upcoming 2015 My LA2050 Grants Challenge.

August 18, 2015

Mayor Garcetti Announces Appointment of Transportation Technology Strategist Fellow

Mayor Eric Garcetti today announced the appointment of Ashley Z. Hand as the transportation technology strategist fellow at the Los Angeles Department of Transportation (LADOT). The fellowship is funded through a grant from the Goldhirsh Foundation.

July 20, 2015

Resources At USC, Silicon Beach & Online That Can Help You Become The Next Unicorn

LA2050 and Goldhirsh Foundation listed among resources to help support entrepreneurship.

June 24, 2015

L.A. City Hall Seeks to Fill Special Position on Transportation Technology, Route 50

Route 50's Neil Ungerleider checked in with Goldhirsh Foundation's President, Tara Roth, to discuss the foundation's investment in the City of Los Angeles' Department of Transportation Technology Advisor.

June 15, 2015

How Outdoor Civic Venues Are Being Adapted for Events, Goldhirsh Foundation's LA2050 Event at Grand Park as a Case Study

Forward-thinking cities are building event-friendly amenities into outdoor space at public venues.

May 13, 2015

LA Downtown News: Pershing Square Playgrounds Break Ground

Representatives from the city Department of Recreation and Parks, the Pershing Square Park Advisory Board and the Goldhirsh Foundation's LA2050 Campaign joined LA City Councilman Jose Huizar to commemorate the groundbreaking of two new children's playgrounds.

May 7, 2015

Goldhirsh Foundation supported LADOT Fellowship featured in Fast Company

Los Angeles, the city that is synonymous with car culture, is getting a citywide advisor on autonomous vehicles, rideshares, and bicycles. The new position at Los Angeles's Department of Transportation will be a year-long fellowship made possible by a grant from the Goldhirsh Foundation.

April 30, 2015

Groups work to turn South LA lots into children's playgrounds

LA2050 grantees Trust for Public Land and Community Health Council's LA Open Acres are featured in this story on KPCC.

April 30, 2015

Twitter makes a stop at Incubator School, an LA2050 grantee

#TwitterDrive makes a stop at LA2050 grantee Incubator School in LA, a school dedicated to fostering tomorrow's entrepreneurs.

April 13, 2015

L.A. saving water but still has a long way to go, Los Angeles Times

UCLA institute gives Los Angeles County a 'C' for its management of water supply and water quality, and researchers find that L.A. County's potable water use is still almost twice as high as average European city.

April 8, 2015

UCLA gives Los Angeles County's environment C+ grade, Los Angeles Sun Times

“UCLA's report card fills a gap in what we know about the county," said Tara Roth, president of the Goldhirsh Foundation. “It gives the public and policymakers evidence of where improvement is needed, as well as a framework to talk about it. Our hope is that it leads to broader decision-making and policies to improve the county as a whole, not just one community at a time."

April 7, 2015

UCLA's Institute of the Environment and Sustainability's Environmental Report Card, KCRW

Tune in to learn more about UCLA's Institute of the Environment and Sustainability's Environmental Report Card for the LA region.

April 7, 2015

UCLA's Environmental Report Card, Good Day LA

Coverage of UCLA IoES' Environmental Report Card for LA County.

April 7, 2015

UCLA Study Rates L.A. a C+, Los Angeles Business Journal

Los Angeles County has work to do when it comes to the environment, according to a UCLA study released on Tuesday that rates the county's environmental performance as a C+. Read the coverage on LABJ.

April 7, 2015

LA's environment report card shows average results, KPCC

The Goldhirsh Foundation and LA2050 were proud to partner on Los Angeles' first environmental report card is out. Listen to the interview with Mark Gold on KPCC.

March 3, 2015

LA is more than halfway to its goal of 50 new, small parks, KPCC featuring Trust for the Public Land

Since 2012, when officials announced a plan to build 50 new, mostly small parks in some of L.A.'s most crowded neighborhoods, the city has completed 29. They are partnering with nonprofits like the L.A. Neighborhood Land Trust and the Trust for Public Land to build the parks and in some cases maintain them for several years before the city takes over.

January 14, 2015

The Angeleno Who Got CicLAvia Rolling Doesn't Just Produce Festivals; He Aims to Reshape L.A., featuring Aaron Paley

A rare in-depth interview with the founder of Goldhirsh Foundation grantee Ciclavia's Aaron Paley.

January 8, 2015

Inspirational school libraries from around the world, Locke High School

From a story garden in Cornwall to hexagonal towers in Los Angeles, The Guardian looks at inventive spaces designed to get children excited about books. Featuring LA2050 grantee No Right Brain Left Behind's Locke Jet Space at Locke High School.

January 7, 2015

How do you turn a tagger into an entrepreneur?, Streetcraft L.A., KPCC

Bobby Rodriguez used to do illegal graffiti all over Southern California. With the help of Streetcraft L.A., he now gets legal work, like this mural on the Santa Monica pier.

January 22, 2015

Moving LA toward Water Independence

Goldhirsh Foundation grantee UCLA IoES speaks to KCRW about the future of water.

November 20, 2014

The Smartest Cities In The World, Fast Company

These cities that are doing the best at embracing the future are focusing on improving technology, equality, sharing, civic participation, and more. LA2050 compiled the data for Los Angeles.

November 4, 2014

Making Alleys a Place for Play, Next City

If the Trust for Public Land LA2050 project is scaled, it could have a substantial impact on Los Angeles' urban fabric and 900 miles of alleys.

October 10, 2014

Celebrate L.A. from Luis Rodriguez to the San Gabriels, KCET

LA2050 organized an epic party celebrating the city in Grand Park. This week L.A. Letters spotlights each of these people and events to reveal the rising spirit across Los Angeles in October 2014.

October 21, 2014

Windsor Square's Tara Roth Behind LA2050, Larchmont Buzz

Suddenly this fall, it seemed the LA2050 Challenge was everywhere. We were sent emails and stopped on the street – vote for a project that will better life in LA. Given one vote and so many potentially great projects, it was hard to understand where this was all coming from. Who was behind LA2050?

October 8, 2014

L.A. Designer: LA2050′s Tara Roth Talks about Crowdsourcing Civic Improvement, KCRW DNA

There was a time when cities were largely shaped by powerful planners and politicians, developers and philanthropists. Now increasingly the wisdom of the crowds is being tapped, through crowdsourcing initiatives made widely accessible through the internet.

September 30, 2014

Young L.A. Is the Real Winner of LA2050, CityLab

Today, the foundation behind LA2050—an initiative to draft a comprehensive road map for the city's future—announced the winners of this year's My LA2050 Grants Challenge, a funding competition with a difference: The public got to choose five of the 10 winners, who will share a $1 million bounty.

September 26, 2014

You Asked, They Answered L.A. leaders and city activists answer virtual questions at LA2050 and The Atlantic's Twitter party online, The Atlantic

LA2050 and The Atlantic hosted a virtual Twitter party to kickoff the conversation about discovering urban solutions to global problems taking place at this year's CityLab event.

September 16, 2014

Tara Roth Could Make L.A.'s Dreams Come True, LA Woman of the Year, LA Magazine

The president of Goldhirsh Foundation launched LA2050, a civic advocacy program that invests in the future of L.A.

September 2, 2014

LA2050 Opens Online Voting for 2014 Grants Challenge, The Hollywood Reporter

LA2050 — an initiative backed by the Goldhirsh Foundation — has opened online voting for its 2014 Grants Challenge, which will see a total of $1 million doled out and distributed evenly among 10 winning submissions.

May 2014

The best and brightest of Los Angeles are hard at work planning the city's future, Smart Business Magazine

LA2050 is an initiative to create a shared vision for the future of Los Angeles, and to drive and track progress toward that vision.

April 28, 2014

#LA2050Listens, LA Commons, Community art project to offer ideas on how to improve MacArthur Park, Los Angeles Times

The #LA2050Listens event, called Story Summit, was organized by L.A. Commons, a community program that uses art to give a voice to underrepresented areas. This particular gathering featured Aztec dancers, arts and crafts workshops and free tamales.

March 13, 2014

How a city created a roadmap to a brighter future, PSFK

In 2013, the Goldhirsh Foundation launched LA2050, an initiative to create a shared vision for the future of Los Angeles, and to drive and track progress toward that vision. LA2050 looked at the health of the region through eight key indicators and made informed projections about where Los Angeles would be in the year 2050 if the city continued operate and the people continued to live as they are now.

March 12, 2014

A brighter vision of LA's future, KCRW

A new report that looks farther into LA's future says there is unlimited potential in LA that needs to be “unleashed."

March 12, 2014

LA2020 v. LA2050: The Battle Over L.A.'s Future, Los Angeles Magazine

Run by the Goldhirsh foundation, LA2050's hope is to create a shared vision of L.A.'s future by fostering a collaborative climate among Angelenos.

March 4, 2014

What LA's future could be if money and politics weren't issues, KPCC

From small ideas to big, a look now at what a vision for LA's own future could look like with Tara Roth, president of the Goldhirsh Foundation.

December 20, 2013

A Field Guide To Innovation In Los Angeles, PSFK

In L.A. innovating means providing a better quality of life for the city's inhabitants across public, private, and nonprofit sectors.

May 8, 2013

Winners of $1 million in grants to improve L.A. announced, Los Angeles Times

A Los Angeles charitable group that conducted an online poll to determine which of 279 nominated nonprofit and private companies should share in a $1-million prize announced its winners Wednesday.

May 8, 2013

Announcing the winners of the LA2050 project, KPCC

The LA2050 project by the Goldhirsh Foundation asked organizations across the city what they would do to shape the future of Los Angeles.

May 8, 2013

2050 LA Will Be Doing So Much More With Its Underused Space, Curbed LA

The votes have been counted and KPCC has the list of 10 projects that are going to make Los Angeles super awesome in 2050. Well, hopefully. The projects are all winners in the LA2050 competition and get to split $1 million in prize money--the competition fielded 270 ideas that might make LA a better place in 37 years, and pledged to give $100,000 to the top vote-getter in each of eight categories, plus two additional wildcard projects chosen by the sponsoring Goldhirsh Foundation.

April 16, 2013

My LA2050: Project Proposals For A Better Los Angeles, Los Angeles Magazine

Along with The Goldhirsh Foundation, GOOD (whose co-founder and CEO happens to be Ben Goldhirsh), has launched the My LA2050 project, a “community-owned mechanism" designed to reimagine L.A.'s future. With the help of experts, academics, practitioners, and supporters, The Goldhirsh Foundation will fund ten Angeleno-submitted project proposals with one million in grants.