Team Friday
Our brightest achievement was our central mission at the founding of ARTmageddon, to redefine Carmageddon II as ARTmageddon. And it worked! We brought together hundreds of artists and arts organizations including LA's major arts organizations, and even the mayor's office joined in on the action. We were featured in local, national, and international press including USA Today, Newsweek, LA Times, NBC, Huffington Post, and dozens more, including neighborhood and city newspapers and newsletters from most LA District offices. We even noticed on Twitter and Facebook that people outside of Los Angeles (even in China!) were talking about "Less Car. More Art." and expressing their desire to be in LA for ARTmageddon weekend. enjoying ARTmageddon weekend. Hundreds of thousands of people encountered our simple idea, and many of them took the opportunity to walk, bike and metro to art nearby!
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1 Submitted Idea
- 2013 Grants Challenge
ARTmageddon
Make ARTmageddon an annual celebration of the arts in Los Angeles! Under the motto "Less Car. More Art.", hundreds of L.A.-based artists and arts organizations united last fall for ARTmageddon, a two-day citywide celebration of the prolific and inspiring art happening all over Los Angeles. At the center of ARTmageddon was a new website which allowed the idea live and be shared digitally (www.ARTmageddonLA.com). It featured 250+ listings for performances, concerts, screenings, literary events, and exhibitions Angelenos could walk, bike and metro. ARTmageddon began as an simple idea inspired by Metro's Carmageddon II, with almost all the previous support being donated time from dedicated volunteers, but it quickly became the largest citywide art party Los Angeles had ever seen. ARTmageddon connects local artists to each other, encouraging collaborating between artists and arts organizations with each other, and with other local businesses such as restaurants, bookstores, and retailers. This central hub also supplies artists and arts organizations with the tools and know how to start going door to door in their own neighborhoods, creating a structure to offer the opportunity for artists to get to know their neighbors face to face. Expansions to enhance ARTmageddon in 2013 include printed materials including a detailed printed map and decals for participating locations. A series of hosted talks and art movies before and during event. Social media contests with instagram. A mobile app creation than can continue to be updated so that the program can live beyond the live event. We would like to create an affiliate program as well for the neighboring cities including Long Beach, Pomona and Claremont and the Orange and Venture counties.