- 3 months ago
- Employment type
- Los Angeles
Sustainable Economic Enterprises of Los Angeles (SEE-LA) is a leading Southern California nonprofit organization, connecting people to healthy food, promoting economic development, and building sustainable food systems. We operate the largest network of mission-driven farmers’ markets in Los Angeles as well as programs that provide nutrition education, food access, and opportunities for small regional farms and local food businesses to thrive.
Background Specialty Crop Nutrition Education and Promotion Program
SEE-LA has contracted with the California Department of Food and Agriculture (CDFA) to provide the Specialty Crop Nutrition Education and Promotion Program (SCNEPP) from November 1, 2020, through October 31, 2022. SCNEPP is a new program within SEE-LA's Pompea Smith Good Cooking/Buena Cocina Nutrition Education Department. The program uniquely integrates specialty crop promotion and marketing strategies across SEE-LA's six farmers' markets, which feature 86 specialty crop producers serving 13,000 Angelenos weekly. SCNEPP's program activities include, but are not limited to, executing quarterly farmers’ market Peak of Season Festival events, delivering bilingual nutrition education classes to adults and kids’ culinary classes for children, conducting in-market, virtual and social media-based food demonstrations, implementing a social media campaign promoting specialty crops, specialty crop producers, Peak of Season Festival events, and generating and distributing monthly promotional newsletters.
SCNEPP programming will provide 36 bilingual adult nutrition education classes (virtually and in-person), 12 summer kids' culinary classes (virtually and in-person) with instructive or hands-on learning in produce preparation, and 24 seasonal specialty crop marketing events annually with interactive learning, taste tests, and market-wide promotion of specialty crop producers.
Specialty crops are "fruits and vegetables, tree nuts, dried fruits, horticulture, and nursery crops (including floriculture)" cultivated commercially for use as food, medicine, or aesthetic gratification.
SEE-LA's SCNEPP highlights five specialty crops as part of its quarterly Peak of Season Festival programming
these crops include berries, leafy greens, stone fruits, tomatoes, and brassicas.
SEE-LA is seeking an Evaluation Consultant (EC) to evaluate SCNEPP program data, inclusive of pre- and post- tests of Adult nutrition education class participants and Kids’ culinary class participants, pre- and post- tests/ surveys of market patrons at Peak of Season festival events, and sales data derived from SEE- LA farmers’ markets. Data also includes qualitative notes during classes and events. Analysis of data is for the purpose of assessing the impact of the each SCNEPP program component individually and on the aggregate. Impact is defined by the outcome measures below. The Evaluation Consultant will also support achievement of impact with recommendation on refinement of current survey tools and data collection methods.
Program Outcome measures:
Outcome 1: Enhance the competitiveness of specialty crops through increased sales resulting in 8% increase as a result of marketing and/ or promotional activities.
Outcome 2: Enhance the competitiveness of specialty crops through increased consumption. Whereby youth and adult class survey results demonstrate at least an 80% (96/ 120 total youth; 288/ 360 total adults) increase in knowledge attainment in youth and adults about eating more specialty crops and at least 75% (270/ 360 total adults) adults report an increase in eating specialty crops.
Outcome 3: Enhance the competitiveness of specialty crops through increased access and awareness. Whereby at least 60% (10,704/ 17,840 total consumers) of consumers reached through the Peak of Season festivals express increased knowledge on how to access, produce, prepare and/ or preserve specialty crops.
Meetings to discuss program activities to date will be required and can be conducted over telephone or virtually to facilitate discussion of SEE- LA needs of contractor to the grant. The Evaluation Consultant will have the expertise to analyze and input all data collected to create a report of values and findings that emerge and the collective impact of program operations. Previous experience in public health evaluation, and/or nutrition education evaluation preferred. The EC will also need some familiarity with English and Spanish written/ oral. SEE-LA can be available for simple translation requirements.
Scope of Work and Deliverables
- Compile and analyze pre- and post-tests completed by Adult nutrition education class participants. Additional qualitative components will be included.
- Compile and analyze pre- and post-tests completed by Youth culinary class participants. Additional qualitative components will be included.
- Compile and analyze pre- and post-tests and surveys completed by farmers’ market patrons participating in the Peak of Season festivals. Additional qualitative components will be included as well as survey data reports from social media engagement.
- Compile and analyze farmers’ market sales data related to Peak of Season festival events.
- Develop a Summary Report on the findings of the above data analysis.
- Consult with SEE-LA Program Director and SCNEPP Manager to adjust, refine and make modifications to SEE-LA’s program survey tools for the remaining duration of the grant term as requested and as budget allows.
- May be asked to conduct related activities upon the request of the Program Director, time and budget permitting.
Effective upon contract execution through October 31, 2022.
A maximum contract allowance of $5,000 over the grant period, payment will be provided via reimbursement for services monthly with an itemized invoice.
Per CDFA funding requirements, the contractor’s hourly rate cannot exceed GS15 Step 10 ($70.56/hr). However, if a rate higher than this is requested, please send justification such as proof of standard market rate for similar position and experience.
Criteria for Selection (Please submit all to be considered)
Resume or CV, if applying as a firm or group, please provide a resume or CV for each person
Examples of similar projects demonstrating knowledge/experience data analysis and report writing
*Client reference letters (3)
Hourly Fee rate
*We welcome the application of students. In lieu of client reference letters please submit any attestment to your skills and abilities to complete the requested scope of work.
Format and Proposed Timeline
Submit via PDF or MS word
Please submit all inquiries and applications to Cara Elio, Director of Nutrition Programs via email below by 3/1/22 for consideration. Tentative onboarding of final candidate by 3/21/2022.
Principle Point of Contact
Cara Elio, RD, MPH
Director of Nutrition Programs E-mail: Cara@see-la.org
SEE-LA makes hiring decisions without regard to gender, race, color, religion, gender, gender orientation, identity, or expression, national origin, age, veteran status, disability, or any other protected class and is committed to hiring and retaining a diverse workforce and strongly encourages applications from groups that have been historically underrepresented.