Homeboy Industries

Marketing Manager – Social Media & Creative Services

Employment type
6 months ago
Los Angeles

About Homeboy Industries 

Homeboy Industries is the largest and preeminent gang rehabilitation and re-entry program in the world. For over 30 years, the organization has offered an “exit ramp” for those stuck in a cycle of violence and incarceration, helping them develop the strength and skills to transform their lives and become contributing members of our community. The organization's holistic approach, with free services and programs, supports nearly 9,000 men and women per year as they work to overcome their pasts, reimagine their futures, and break the intergenerational cycle of gang violence. Therapeutic and educational offerings (case management, counseling, and classes), practical services (e.g., tattoo removal, work readiness, and legal assistance), and job training-focused businesses (e.g., Homeboy Bakery, Homegirl Café & Catering, and Homeboy Electronics Recycling) provide healing and alternatives to gang life, while creating more inclusive and healthier communities.

Position Overview

The Marketing Manager – Social Media & Creative services team member plays a key role that will drive community growth, engagement, loyalty and donations by leveraging the strength of the Homeboy Industries (HBI) brand across all online and offline platforms. Working closely with the Marketing Director, the Marketing Manager will create and execute marketing initiatives that drive awareness and loyalty of the HBI portfolio of brands. Additionally, by creating compelling photography, videos and copy, the Marketing Manager will own the management of the organization’s online presence.  

This exciting position holds great potential for someone who wants to grow in their career while directly making an impact in people’s lives. With an actively engaged social following of 300K+ as well as an established email audience, the Marketing Manager will independently lead initiatives that have to potential to reach hundreds of thousands of people daily. 

In order to effectively communicate on Homeboy Industries’ platforms, the Manager will be expected to actively engage in the mission and vision of the organization. Additionally, they should be able to work well with a wide population of people ranging from clients and outside agencies to donors and senior staff. 

This position requires someone who is nimble, pro-active and can work with little direction. They must have a bias for action and positivity. Additionally, as a member within the Development Team they should be able to prioritize a full workload with focus and finesse. 

Key Responsibilities

Marketing - 60% 

  • Execute on development fundraising campaigns that drive entry-level giving (e.g., Giving Tuesday, monthly giving, annual giving, peer-to-peer giving, and specific projects)
  • Lead creative efforts related to supporting HBI’s myriad social enterprises (e.g. Homeboy Bakery, Homeboy Farmer’s Market, Homegirl Catering, Homeboy Silkscreen, etc.). Ranging from creating graphics and copy for online promotions to designing coupons and menus.
  • Serve as project manager in the production of marketing collateral. Working directly with print vendors and creative agencies to develop projects.
  • Create marketing collateral for annual organization events (e.g. Homeboy 5K Run/Walk, Lo Maximo, Family Picnic, etc.).


Digital Marketing - 40%

  • Work with Marketing Director to refine and execute against digital marketing strategy 
  • Serve as primary community manager for HBI on all social media platforms (primarily Facebook, Twitter, Instagram, LinkedIn). Core responsibilities include answering all inbound queries, proactively engaging with supporters within organizational guidelines, and escalating urgent needs for swift organizational response.
  • Manage daily social content editorial calendar; coordinate with internal team and external team members to receive necessary approvals and assets in order to launch.
  • Interview clients and copyright stories that speak authentically and ethically of their journeys toward transformation.
  • Analyze and report on digital marketing campaigns and recommend ways to improve.
  • Monitor online conversations and recommend opportunities to communicate relevant, engaging stories across social channels.


Your Qualifications 

  • Bachelor's Degree from an accredited four-year college or equivalent experience.
  • 4+ years communications or marketing experience in an agency, corporation or nonprofit
  • Professional experience managing branded social networking channels such as: Facebook, Twitter, Instagram, Youtube 
  • Basic video editing skills (iMovie or other)
  • Basic photography / photo editing skills
  • Adobe Creative Cloud (Photoshop, Illustrator, Lightroom, In Design, Reader)
  • Strong written communication skills, with excellent grammar and spelling and outstanding attention to detail
  • Self-motivated, independent with the ability to work well within a team
  • Flexible; possessing and entrepreneurial spirit with the ability to wear different "hats" and to meet tight deadlines, often times on short notice
  • Problem solver with a bias for getting things done
  • Team player who looks for opportunities to contribute to overall team success
  • Ability and willingness to work occasional evenings and weekends for events and offsite promotions


Desired Skills

  • Keen design eye
  • Experience using Mailchimp, Blackbaud, Wordpress, and/or other CMS
  • Computer skills (Mac proficiency required): Microsoft Word, Excel, PowerPoint and Outlook
  • Knowledge of Twitter, Facebook, Instagram, LinkedIn, YouTube best practices
  • Personal interest in emerging technology, with demonstrated participation in social media
  • Familiarity with Google Analytics, Facebook Insights, Twitter Analytics and/or other analytical platforms


Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary to be negotiated depending on qualifications and experience. This is a full-time exempt position with a benefits package including health, dental, vision, life, paid holidays and retirement account.
Homeboy Industries is an Equal Opportunity Employer.

Commitment to Diversity & Inclusion
At Homeboy Industries, we believe when we continue to foster a culture of inclusion and respect within a diverse workforce, we are doing our part in building a world where there is equal opportunity for all.   We recruit from a variety of employment agencies, community groups, non-profits, and online social and job sites, and in our business practices, seek to foster an inclusive, welcoming community environment.

We unequivocally support equal opportunity employment for all applicants regardless of age, religion, race, color, gender identity or expression, sexual orientation, ancestry, differently abled, adverse mental health, and other characteristics both defined, protected and enforced by the law under federal or state jurisdiction.

To apply

If interested in applying, please send cover letter, resume and portfolio to [email protected]