Social Media Manager

Reporting to the Director of Marketing, the successful candidate will be responsible for developing and executing the museum's social media strategy, promoting exhibitions, programs, and events to engage a global audience. You will collaborate closely with curators, educators, and programming teams to create compelling content that highlights the museum’s contemporary art collections, artists, and initiatives.

Key responsibilities include managing daily social media content across various platforms, building and maintaining the museum's online presence, analyzing performance metrics, and fostering community engagement. The ideal candidate will have a passion for contemporary art, excellent communication skills, and a deep understanding of social media trends and tools.

Develop and manage social media strategies for MOCA and its exhibitions, collections, and special programs/projects, focusing on creating compelling content that informs, encourages dialogue, and diversifies MOCA’s voice and reach

Strategize to build, grow, and manage the digital community on MOCA’s social media platforms

Work with various museum departments (curatorial, public programs, education, retail, advancement) to identify and prioritize opportunities for social media content

Source materials needed for social media outreach (e.g., photos, videos) and ensure proper approval for sharing on social media channels

Manage logistics related to the execution of social media content, including securing necessary approvals from key stakeholders

Monitor social media discussions and work with the Communications team to respond on behalf of MOCA

Respond to customer service inquiries on social media channels

Develop cross-functional partnerships and initiate new, productive external alliances with the shared goal of promoting one another’s offerings and/or sharing content

In partnership with the MOCA Communications team, assist with special social media influencer outreach efforts

Analyze, review, and report on the effectiveness of social media campaigns

Translate metrics into actionable insights to help inform marketing, communications, guest services, and other key museum departments

Minimum of 2-4 years of experience in a similar position (experience with a visual arts organization preferred, but not required)

Demonstrated experience managing and creating content for multiple social media platforms, with an understanding of best practices and the various tools and features each platform offers

Bachelor’s degree in a field related to digital media production, communications, journalism, or art history preferred

Experience managing rights and reproductions of contemporary artworks, including handling licensing and permissions

Experience working directly with contemporary artists to ensure proper representation and distribution of their works

Proficiency using content management systems and project management software

Demonstrated ability to collaborate with a larger team and with stakeholders across various departments

Proven ability to manage multiple projects simultaneously in a fast-paced work environment

Ability to write and/or edit content for different audiences and platforms

Excellent communication and organizational skills