Director of Marketing

As the Director of Marketing, the successful candidate will be responsible for leading the planning, development, and implementation of MOCA’s marketing strategies. They will play a pivotal role in advertising, multi-channel marketing, paid social media advertising, and developing marketing plans for our exciting range of exhibitions. In addition, the Director of Marketing will be adept at enhancing audience engagement and ensuring a consistent and compelling brand message.

The Director of Marketing will report directly to the museum’s Chief Communications Officer (CCO) and manage a team of direct reports.

Develop and execute comprehensive marketing plans for MOCA exhibitions and programs

Guide the strategic marketing and communications function at MOCA in collaboration with CCO

Oversee the creation and distribution of all marketing materials and communications

Utilize various advertising channels, including paid social media advertising, to promote the museum’s exhibitions and programs

Conduct market research and audience engagement strategies to broaden MOCA's reach

Collaborate with various internal and external stakeholders to align on marketing strategies and goals

Collaborate with the Social Media Coordinator to develop an effective social media strategy engaging diverse audiences

Supervise the production of marketing campaign materials, media purchases, promotional partnerships, website, and email

Enhance the museum’s brand in partnership with CCO and other members of senior management.

Collaborate with teams, including Visitor Experience and IT, to improve attendance tracking and visitor satisfaction systems

Oversee audience research, including development and interpretation of surveys

Manage marketing budget and a team of direct reports in the design, marketing and social media functions

Key Skills:

Excellent communication

Ability to manage change and build shared vision

Emotionally intelligent, motivating, receptive to feedback, promoting positive culture

Composure under pressure

Ambitious, detail-oriented, capable of high-level strategy and operations

Knowledgeable about contemporary art and culture

Ability to delegate and adapt to changing needs

Familiarity with PR, advertising, branding, website metrics, social media, videography, photography, email communications, and SEO

Qualifications:

Minimum of 5-7 years of experience in marketing with a demonstrated track record of leadership

Candidates should have significant marketing and communications experience, preferably in visitor-focused organizations such as cultural, arts, or tourism sectors.

Proven success in creating and executing marketing campaigns and strategies, particularly in the digital and social media space

Exceptional interpersonal, oral, and written communication skills

Demonstrated ability to work collaboratively with a team and manage direct reports effectively