LA2050
Metro

Digital Communications Administrator

Employment type
Full Time
Posted
9 days ago
Location
Los Angeles
Description

Public Transportation Services Corporation(PTSC)
Non-Represented EMPLOYMENT OPPORTUNITY
 

Job Title: DIGITAL COMMUNICATIONS ADMINISTRATOR (Analytics & Marketing Researcher)

Closing Date: 15-NOV-17

Salary Range:  $75,816 - $94,765 - $113,693

Other Info: This bulletin is posted to establish or add to a Qualified Candidate Pool(QCP)

PREVIOUS APPLICANTS NEED NOT APPLY
 

Basic Function

Performs highly complex, professional work in the research, measurement, analysis, and reporting of the mobility market in Los Angeles County for purposes of developing marketing strategies and tactics to increase ridership, improve the customer experience, and build support for Metro’s agenda.

Example Of Duties

  • Serves as a resource across Marketing teams to help meet Metro’s marketing objectives
  • Plans, implements, measures, analyzes, and reports qualitative and quantitative marketing data on Metro’s customers, competitors, and markets
  • Establishes Agency standards for conversion and performance metrics across Metro web, mobile, and social properties
  • Analyzes diverse internal and external data relevant to Metro’s core marketing objectives and provides actionable marketing insights
  • Plans, analyzes, and reports on the performance of Metro marketing campaigns for traditional and digital advertising, social media, web, mobile, and search
  • Assesses, reports, and makes recommendations about trends in transit, mobility, demographics, open data, culture, and behavior that will impact Metro’s marketing objectives
  • Prepares request for proposals and scopes of work, and analyzes existing contracts; reviews vendors' performance and identifies solutions to enhance deliverables, as well as minimize service costs
  • Tests creative and messaging for traditional, digital, and social advertising using A/B methods, surveys, and focus groups
  • Interacts with private sector, governmental, and community representatives to develop joint marketing research projects and promote data sharing
  • Forecasts and monitors department budget, as required
  • Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all subordinate employees
  • Contributes to ensuring that the EEO policies and programs of Metro are carried out
     

Requirements For Employment

  • Bachelor's degree in Statistics, Marketing, or related field
  • 4 years of senior-level experience in marketing and consumer research including research design, sampling, psychometrics, descriptive statistics, inferential statistics and multivariate methods
  • 2 years of experience utilizing Google Analytics, including the set-up of goal flows and conversion funnels and the running of audience, acquisition, and behavior reports
  • Experience building or supporting the development of an internal marketing research shop from the ground up is preferred
  • Master's degree in related field desirable
     

Knowledge:

  • Modern marketing principles, strategies and tactics with emphasis on digital marketing
  • Marketing research techniques and applications to understand customer preferences, attitudes and behaviors
  • Translating multiple data sets into actionable insights that drive and refine marketing strategies, tactics, and creative in service of Metro business goals
  • Qualitative and quantitative to define marketing opportunities and barriers and generate, optimize and scale marketing actions
  • Statistical packages (SPSS, SAS or similar), databases, and MS Office
  • Web analytics, ad tracking and business research tools, including Google Analytics, to track, measure, and optimize customer journeys
  • Computer Relationship Management (CRM) programs to identify market segments, market growth, and new business opportunities
  • Design and implementation techniques of marketing polls, focus groups, and
  • Data warehousing, machine learning, modelling, and mining
     

Abilities:

  • Oversee the operation of large-scale, long-term marketing research programs, and projects
  • Understand, interpret, and apply laws, rules, regulations, policies, procedures, budgets, contracts, and labor/management agreements
  • Communicate effectively orally and in writing
  • Present ideas in a clear, concise, and understandable way to large audiences
  • Mediate and negotiate
  • Represent Metro before the public and governmental entities
  • Prepare comprehensive reports and correspondence
  • Analyze situations, identify problems, think critically, recommend solutions, and evaluate outcomes
  • Exercise judgment and creativity in making decisions
  • Interact professionally with various levels of Metro employees, outside representatives, and public officials
  • Travel to offsite locations within a reasonable timeframe
  • Read, write, speak, and understand English


Selection Procedure

Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.

To apply

To apply, visit Metro's website at www.metro.net and complete an online Employment Application.  Computers are available to complete online Employment Applications at the following Metro location:

METRO Headquarters, Employment Office 
One Gateway Plaza
Los Angeles, CA 90012
Telephone: 
(213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro. 

All completed online Employment Applications must be received by 5:00 p.m. on the closing date. (pk)

*Open to the public and all Metro employees

This job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.