SALARY: $61,484.80 - $95,784.00 Annually
OPENING DATE: 09/22/17
CLOSING DATE: 10/22/17 05:00 PM
SCAG is seeking a Public Affairs Specialist to fill a one-year, limited-term position to help coordinate all marketing communications and media for SCAG's Go Human event series. Go Human is a community outreach and advertising campaign with the goals of reducing traffic collisions in Southern California and encouraging people to walk and bike more. The goal of the campaign is to create safer and healthier cities through education, advocacy, information sharing and events that help residents re-envision their neighborhoods. This position reports to the Manager of Media and Public Affairs and is critical to the success of the Go Human Campaign's community events. This position will be responsible for researching and working with selected cities on advertising plans for the event series, coordinating overall marketing and outreach, and working with SCAG Graphics staff to produce needed advertisements and outreach materials. This role will also include working with cities on media opportunities both before and the day of the event, coordinate appearances by SCAG representatives and arrange for staff support at the event.
SCAG headquarters is located in the hub of busy downtown Los Angeles, at Figueroa and 7th streets. In early 2018, SCAG will relocate to the 900 Wilshire Building, a new, multi-use hotel and office complex that features state of the art architecture and technology. The downtown area has expanded with LA Live, new restaurants, music, sports, shopping, libraries, museums and theaters. SCAG is in a culturally diverse area near Koreatown, Little Tokyo, Chinatown, Olvera Street and Grand Central Market. Southern California boasts near-perfect weather and close proximity to mountains, beaches and deserts, which encourages physical fitness and year- round activities.
For ease of commuting, the LA office is located across the street from the Metro Red Line 7th St. station and is easily accessible by commuter trains and buses serving surrounding areas. Metro light rail and the subway connect downtown LA to Hollywood, Universal City, Santa Monica, Pasadena, Azusa, Long Beach and many vibrant and up-and-coming neighborhoods.
WHO WE ARE:
Founded in 1965, the Southern California Association of Governments (SCAG) is a Joint Powers Authority under California state law, established as an association of local governments and agencies that voluntarily convene as a forum to address regional issues. Under federal law, The SCAG region encompasses six counties (Imperial, Los Angeles, Orange, Riverside, San Bernardino and Ventura) and 191 cities in an area covering more than 38,000 square miles. The agency develops long-range regional transportation plans including sustainable communities' strategy and growth forecast components, regional transportation improvement programs, regional housing needs allocations and a portion of the South Coast Air Quality management plans. Currently, the Regional Council consists of 86 members.
WHAT WE BELIEVE
Under the guidance of the Regional Council and in collaboration with our partners, our mission is to facilitate a forum to develop and foster the realization of regional plans that improve the quality of life for Southern Californians.
An international and regional planning forum trusted for its leadership and inclusiveness in developing plans and polices for a sustainable Southern California.
SCAG CORE VALUES
Collaboration: We foster collaboration through open communication, cooperation and a commitment to teamwork.
Service: Our commitment to service and leadership is second to none.
Trust: The hallmark of our organization is trust and is accomplished through a professional staff, transparency in decision making and objectivity and accuracy in our day-to-day work.
Revolutionary: We are revolutionary in our thinking to achieve a cutting edge work program that is emulated by others.
Sustainability: We work with our partners and local governments to achieve a quality of life that provides resources for today's generation while preserving an improved quality of life for future generations.
Empowering: The empowering of staff occurs to request initiative, confidence and creativity while promoting inclusionary decision-making.
Rewarding: We promote a work environment that allows for professional and personal growth, recognizes astounding achievement, and makes a positive difference in the lives of the staff and the community
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Interface with staff, consultants, and Community Advisory Committees for events and ensure that Go Human branding, marketing, and communications are consistent across all events.
Develop copy for the Go Human events webpages and other communication materials.
Collaborate with team members to develop print/web campaigns in accordance with established brand guidelines.
Work with staff, consultants and partners to maximize the value and impact of SCAG's communications materials and websites to meet the Campaign's goals.
Perform research and analysis in the preparation of advertisement plans and outreach communications, and determine best use of limited funds.
Assist in the facilitation of media requests, website updates, and other outreach deliverables required for the Campaign.
Draft media alerts, press releases and calendar items for each event; coordinate interviews and compile coverage.
Draft, edit, and produce correspondence to elected officials and regional stakeholders to keep interested parties apprised of the Campaign's progress.
Serve as a liaison with stakeholders and community groups to ensure a coordinated campaign roll out and ensure maximum exposure to the Campaign messages.
Provide staff support to committees, task forces, and workshops as assigned, by developing staff reports and presentation materials and presenting information as necessary.
EDUCATION: Any combination equivalent to a Bachelor's degree in political science, public administration, business administration, or a related field. A Master's degree can substitute for one year of the required experience.
Public Affairs Specialist I: One years of experience in public affairs, communications, public outreach or public marketing campaigns.
Public Affairs Specialist II: Three years of experience in public affairs, communications, public outreach or public marketing campaigns.
KNOWLEDGE OF: Principles of journalism including standard format, AP style rules, grammar, and spelling; editorial styles; and English composition; principles, practices, methods, and techniques of communication; marketing and media principles and concepts; public relations, media advocacy, and community affairs; equipment, tools, methods and materials used in preparing, presenting and disseminating communication products and services; applications/tools for website content editing; standard office applications; sources of information related to a broad range of outreach and communications programs and services.
ABILITY TO: Write a variety of publications for different audiences; translate technical jargon into easy-to-understand text; coordinate with staff and web designer to enhance content of SCAG's web pages; develop communication materials on technical topics for lay audiences; interpret and apply division policies and procedures; analyze complex problems and identify logical solutions; interpret regional planning programs to the general public and to member agencies; establish, maintain, and foster positive and harmonious working relationships and collaboration with those contacted in the course of work. Coordinate a variety of writing projects; gain cooperation and consensus through discussion and persuasion; facilitate discussion and build consensus among groups with divergent viewpoints.
Important Applicant Information: Candidates must fill out the application and supplemental questions completely. Incomplete applications including references to see the resume for qualifications are incomplete and will be disqualified. Candidates are encouraged to provide accurate answers as SCAG will verify the qualifications for each candidate.
SCAG is an equal opportunity employer. SCAG's policy is to provide employment opportunity for all qualified persons. All applicants will be considered without regard to race, religion, sex (including gender, gender identity, gender expression and pregnancy), national origin, ancestry, disability, medical condition, genetic characteristics or information, marital status, age, sexual orientation, military and veteran status.
The provisions of this job announcement do not constitute a contract, expressed or implied, and any provision contained in this job announcement may be modified or revoked without notice.
APPLICATIONS MAY BE FILED ONLINE AT: http://www.scag.ca.gov